DUTIES AND RESPONSIBILITIES

Marketing Strategy & Brand Management

• Develop and execute a comprehensive marketing strategy that aligns with company goals and targets growth in key market segments.
• Oversee brand positioning and ensure all communications reflect the brand’s values, tone, and identity.
• Plan and manage marketing campaigns across multiple channels, including digital, social media, in-store promotions, and events.
• Conduct regular market research and competitive analysis to identify trends, customer preferences, and market opportunities.
• Track and analyze marketing KPIs (e.g., ROI on campaigns, engagement metrics, lead generation) to optimize strategies.
• Collaborate with product development to launch new products, ensuring effective go-to-market strategies.

Sales Strategy & Revenue Growth

• Develop and implement sales strategies to meet or exceed revenue targets.
• Identify, evaluate, and pursue new business opportunities, including retail, distribution, and e-commerce channels.
• Monitor sales performance and adjust strategies to address market dynamics and competitor activities.
• Prepare regular sales forecasts and performance reports for senior management.
• Lead client relationship management, including maintaining strong relationships with key accounts and distributors.

Team Leadership & Development

• Manage a high-performing sales and marketing team, setting clear objectives and KPIs for each team member.
• Recruit, train, mentor, and evaluate team members to ensure growth, engagement, and high performance.
• Foster a culture of accountability, creativity, and collaboration within the team.
• Conduct regular team meetings to review progress, discuss challenges, and share market insights.

Budgeting & Resource Management

• Prepare and manage the marketing and sales budget, ensuring optimal allocation of resources.
• Monitor expenditure and ensure campaigns are delivered within budget while maximizing ROI.
• Negotiate with vendors, media agencies, and promotional partners to secure cost-effective solutions.

Cross-Functional Collaboration

• Work closely with product development, operations, and customer service teams to ensure alignment across business functions.
• Provide market feedback to inform product innovation, packaging, and pricing decisions.
• Collaborate with digital teams to optimize online presence, SEO, and e-commerce strategies.

Reporting & Analytics

• Analyze market and sales data to identify trends, challenges, and opportunities.
• Prepare detailed monthly, quarterly, and annual reports on sales performance, marketing effectiveness, and ROI.
• Recommend corrective actions or strategy pivots based on analytics insights.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Business Administration, Communications, or a related field.
• Minimum of 5 years of experience in marketing, preferably within the beauty or personal care industry.
• Proven track record in brand management and successful sales strategy implementation.
• Strong leadership and team management skills.
• Excellent communication, negotiation, and interpersonal skills.
• Analytical mindset with the ability to interpret data and make strategic decisions.
• Strategic thinking and problem-solving
• Creativity and innovation in marketing approaches
• Strong customer focus