MAIN ROLE AND RESPONSIBILITIES: –

• Drive sales growth and account conversion within the assigned area to meet or exceed targets.
• Lead, coach, supervise, and manage sales teams (sales representatives, merchandisers, direct salesmen) to ensure high performance and adherence to SOPs and KPIs.
• Develop and execute effective area sales and marketing strategies aligned with company revenue and profit objectives.
• Manage and grow existing customer accounts while identifying and developing new businessopportunities.
• Implement and monitor field/in-store sales processes to ensure optimal product distribution, visibility and brand presence.
• Coordinate sales support resources (customer service, distributors, management) to meet customer expectations and performance goals.
• Monitor sales trends, conduct market and competitor analysis, and provide actionable insights to support decision-making.
• Prepare and submit accurate daily, weekly and monthly sales reports, forecasts and performance evaluations.
• Build and maintain strong, long-term relationships with distributors, wholesalers, modern trade, supermarkets and institutions.
• Represent the company in distributor and trade engagements, handling claims, complaints, and recommendations professionally.
• Collaborate with internal departments (Finance, HR, Factory) to support sales execution and maximize product visibility.
• Uphold the company’s brand image, values, and Service First culture while participating in industry events and budgeting activities.

KNOWLEDGE, SKILLS AND EXPERIENCE REQUIRED

• Must have a Degree or Diploma in Sales and Marketing or Business Studies.
• Must have KCSE grade C+ and above;
• Ability to work in a team and communicate in a clear way.
• Meets assigned team quotas for sales, profits and strategic objectives.
• Offer timely reports; on performance, market trends and competitors report
• Possess personal qualities of integrity and credibility
• Must have minimum 3 years’ work experience in a dairy industry.