Sales Representative – RETAIL (Alcoholic Beverages)

Industry: Alcoholic Beverages

Location: Nairobi, Kenya

Category: Retail, Sales & Marketing

Salary: Kshs. 20,000 + KSHS. 6,000 TRANSPORT+ KSHS. 1,000 AIRTIME +COMMISSION

Employment Type: Full-Time

Job Summary

We are seeking a dedicated and dynamic Sales Representative to join our team in the retail division focused on alcoholic beverages. This role is crucial for driving sales and enhancing customer satisfaction by our wide range of alcoholic products.

Key Responsibilities

• Develop and maintain relationships with retail customers to achieve sales targets.
• Promote and sell our of alcoholic beverages to new and existing customers.
• Provide detailed information and educate customers about product offerings.
• Identify and pursue new sales opportunities within the retail sector.
• Monitor market trends and competitor activities to identify opportunities for growth.
• Prepare and deliver presentations to retail clients.
• Maintain accurate records of customer interactions and sales performance.
• Participate in promotional activities and events to increase brand awareness

Retail Sales Execution:

• Actively visit assigned retail outlets on a daily/weekly schedule to promote and sell the company’s alcoholic beverages.
• Present product offerings clearly and persuasively to shop owners and retail staff.
• Upsell and cross-sell products to maximize sales and profitability.

Order Management:

• Collect accurate orders from retail outlets and ensure they are processed in a timely manner.
• Track order delivery and follow up to ensure customer satisfaction.
• Maintain records of sales transactions and update sales reporting systems regularly.

Customer Relationship Management:

• Build and nurture strong, long-term relationships with shop owners and retail staff.
• Serve as the main point of contact for retail outlets, addressing inquiries, complaints, or special requests promptly.
• Educate retailers about new products, promotions, and seasonal offerings to encourage repeat business.

Market Intelligence & Reporting:

• Monitor competitor activities, pricing, and promotions in the retail sector.
• Gather market feedback, including customer preferences, trends, and challenges in retail environments.
• Prepare and submit weekly and monthly sales reports, highlighting performance, insights, and opportunities.

Stock & Merchandising Management:

• Ensure proper display and merchandising of products in retail outlets according to brand guidelines.
• Check inventory levels at retail points and advise on restocking needs.
• Ensure products are stored and presented according to safety and quality standards.

Achievement of Sales Targets:

• Meet or exceed monthly and quarterly sales targets set by management.
• Develop strategies to increase sales in assigned territory, including promotions, sampling, and loyalty programs.
• Continuously look for new retail opportunities to expand the customer base.

Professional Representation:

• Represent the company professionally during all retail interactions.
• Uphold brand image and ensure company policies and procedures are followed at all times.

Requirements

• Diploma in Sales, Marketing, or a related field.
• 2-3 years proven experience in retail sales, preferably in the beverages industry (Wines & Spirits).
• Strong communication and interpersonal skills.
• Excellent negotiation and persuasive skills.
• Ability to work independently and as part of a team.
• Knowledge the local market and consumer behaviour.
• Proficiency in basic computer applications.
• Proven track record in meeting sales targets and managing retail accounts
• Hands-on experience with shop visits, order collection, and customer relationship management
• Strong communication, negotiation, and interpersonal skills
• Self-motivated, organized, and able to work independently

Perks and Benefits

• Competitive salary package of Kshs, 20,000 plus Allowances
• Opportunity for career growth and development.
• Access to continuous training programs.
• Supportive and dynamic work environment.