Job Title: Alcohol Sales Representative

Company: Brites Management Services

Location: Mount Kenya, Kenya- MAUA, EMBU & NAIROBI (INDICATE PREFERRED LOCATION IN APPLICATION)

Industry: Consulting

Category: Retail, Sales & Marketing

Employment Type: Full-Time

Salary: Kshs. 40,000 - Kshs. 50,000

Role Overview

We are seeking a motivated and experienced Alcohol Sales Representative to join our team in the Mount Kenya region. The ideal candidate will have a strong background in alcohol sales and beverage distribution, with a passion for driving sales and expanding market presence in the FMCG sector.

Key Responsibilities

• Develop and maintain strong relationships with clients and distributors in the beverage industry.
• Identify new market opportunities and expand sales of alcohol products within the assigned territory.
• Achieve sales targets and objectives by actively promoting and selling products to clients.
• Conduct market research to stay updated on industry trends and competitor activities.
• Prepare and deliver sales presentations to prospective clients and stakeholders.
• Collaborate with the marketing team to develop effective sales strategies and promotional activities.
• Provide excellent customer service and support to ensure client satisfaction.

Sales & Revenue Growth

• Achieve monthly and quarterly sales targets in the assigned territory.
• Identify, approach, and onboard new clients including distributors, bars, restaurants, and retail outlets.
• Negotiate pricing, promotions, and trading terms within company guidelines.
• Monitor sales performance and prepare regular sales reports.

Market Development & Coverage

• Ensure product availability and visibility across all target outlets.
• Implement and monitor route plans to ensure optimal market coverage.
• Conduct regular market visits to assess customer needs and competitor activities.

Client Relationship Management

• Build and maintain strong, long-term relationships with distributors, retailers, and key customers.
• Handle customer complaints and provide timely resolution to maintain customer satisfaction.
• Organize trade promotions, product tastings, and brand activations in collaboration with marketing teams.

Distribution & Merchandising

• Work closely with distribution partners to ensure timely product delivery.
• Monitor stock levels and coordinate with logistics to avoid stockouts or overstocking.
• Ensure all products are properly displayed and branded according to company merchandising standards.

 Reporting & Compliance

• Maintain accurate sales records, customer databases, and market intelligence reports.
• Ensure adherence to all regulatory and company policies related to alcohol sales and promotion.
• Provide feedback to management on pricing, competitors, and consumer trends.

Requirements

• Diploma in Business Administration, Marketing, or a related field.
• 2 - 3 years of experience in alcohol sales, beverage distribution, or FMCG sales.
• Strong understanding of the beverage market in Kenya, particularly in the Mount Kenya region.
• Excellent communication, negotiation, and interpersonal skills.
• Ability to work independently and as part of a team.
• Proficient in Microsoft Office Suite and sales software tools.
• Valid driving license and willingness to travel within the assigned territory.

Perks and Benefits

• Competitive salary package of Kshs. 40,000 - 50,000
• Opportunity for career growth and development within the company.
• Supportive work environment with a focus on teamwork and collaboration.
• Comprehensive training and ongoing professional development.

Join Brites Management Services and be part of a dynamic team committed to delivering excellence in the consulting industry. If you have a passion for sales and a deep understanding of the beverage market, we would love to hear from you.