Key accountabilities & responsibilities 

• Deliver insights that are fit for purpose within the consumer segments 
• Deliver insights that are strategic and that fit with the long term marketing strategies of the company
• Identify opportunities for growth within the assigned segments
• Embed and drive the understanding of consumer motivation and identification of opportunities that will unlock growth for the business
• Size market opportunities
• Champion and drive world class consumer understanding and insights that will drive growth using a variety of best practice and processes
• Putting the consumers at the heart of everything, actively inspire and influence Research and product teams to ensure they ingrain consumer feedback/insights in the brand/product strategy and marketing activities to maximize effectiveness and profitability
• Drive customer centric culture both with internal and external customers
• Uphold the company code of conduct, policies and procedures, ensuring integrity and accountability in every aspect of your work.
• All employees have a responsibility to adhere to safety, health, and wellbeing policies, guidelines and procedures in all actions and decisions.

Qualifications

• Degree from a recognized university preferably Statistics or Data science 
• 3-5 years’ experience in a research role
• Conversant with Telecommunication/Technology data products 
• Excellent written and verbal communication skills (articulate) coupled with good listening and critical reasoning skills
• Proactive, confident, energetic and able to work under pressure with a positive attitude and good organization skills;
• Excellent interpersonal and decision making skills.
• Understanding and Knowledge of how machine learning and artificial intelligence can be applied in Market Research
• Proficiency in analyzing data from social media platforms to gauge consumer sentiment and engagement.
• Ability to use advanced Excel functions, such as VLOOKUP, pivot tables, and macros, to manipulate and analyze data efficiently
• Exposure and Understanding of Digital Qualitative
• Strong analytical and critical thinking skills
• Excellent written and verbal communication skills
• Ability to interpret complex data and present findings in a clear and concise manner
• Knowledge of market research methodologies and techniques
• Strong organizational and project management skills
• Ability to work independently and as part of a team