DUTIES AND RESPONSIBILITIES

Strategic Planning & Brand Management

• Develop, implement, and oversee integrated marketing plans aligned with the company’s business objectives.
• Drive brand positioning and ensure consistent messaging across all marketing channels.
• Lead product portfolio strategy, ensuring alignment with consumer needs and market trends.
• Manage the brand budget to ensure optimal ROI on marketing initiatives.

Market Research & Consumer Insights

• Conduct regular market research to identify trends, consumer preferences, and competitive dynamics.
• Analyze sales data, market share, and consumer behavior to guide strategic decision-making.
• Translate research insights into actionable marketing strategies that strengthen brand performance.

Product Development & Go-to-Market Execution

• Lead go-to-market (GTM) strategies for new product launches, from concept development to commercialization.
• Collaborate with cross-functional teams (production, R&D, sales, and finance) to ensure successful product rollouts.
• Oversee packaging design, pricing strategies, and promotional campaigns for new and existing products.
• Monitor and evaluate product performance post-launch and implement corrective actions as needed.

Advertising, Promotions & Digital Marketing

• Develop and execute integrated marketing campaigns across digital, traditional, and in-store platforms.
• Manage media planning and buying to ensure effective reach and engagement.
• Oversee the creation of promotional materials and marketing collateral.
• Strengthen the company’s online presence through social media and digital marketing strategies.

Leadership & Team Management

• Supervise, mentor, and develop the marketing team to achieve departmental goals.
• Build strong relationships with internal stakeholders and external partners (agencies, suppliers, distributors).
• Champion innovation and creativity within the marketing function.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• MBA or Bachelor’s degree in Business Administration, Marketing, or a related field.
• Minimum of 10 years’ experience in FMCG marketing, preferably within the beverage industry (tea, coffee, or similar).
• Proven track record in brand building, product marketing, and strategic planning.
• Demonstrated success in developing and launching new products in competitive markets.
• Strong analytical skills with the ability to interpret data and convert insights into strategy.
• Excellent communication, leadership, and project management skills.