DUTIES AND RESPONSIBILITIES

Strategic Planning & Brand Management

• Develop and implement comprehensive marketing strategies aligned with the company’s objectives and brand positioning.
• Manage and enhance brand identity across all platforms, ensuring consistency in tone, visuals, and messaging.
• Conduct market research and competitive analysis to identify trends, opportunities, and target audiences in the fashion industry.

Digital Marketing & Advertising

• Plan and execute digital marketing campaigns across social media platforms (Instagram, Facebook, TikTok, X, YouTube, etc.).
• Oversee the creation of engaging and high-quality digital content including visuals, videos, and copywriting.
• Manage Google Ads, SEO/SEM strategies, and email marketing to drive online visibility and sales conversions.
• Track, measure, and report on the performance of all digital campaigns using analytics tools (Google Analytics, Meta Ads Manager, etc.).

Sales & Promotion Campaigns

• Design and execute creative promotional campaigns, collaborations, and influencer partnerships to boost brand engagement.
• Coordinate fashion events, launches, and pop-ups to enhance customer experience and brand awareness.
• Work closely with the sales team to align marketing initiatives with sales goals and seasonal collections.

Leadership & Team Collaboration

• Supervise and mentor junior marketing staff, photographers, designers, and social media coordinators.
• Liaise with internal departments (Design, Sales, Production) to ensure cohesive brand messaging and timely campaign execution.
• Manage marketing budgets efficiently and prepare monthly reports on marketing performance and ROI.

Customer Engagement & Analytics

• Monitor customer feedback and online engagement to identify areas for improvement.
• Utilize data-driven insights to refine marketing strategies and improve customer acquisition and retention.

KEY REQUIREMENT SKILLS AND QUALIFICATION

• Degree in Marketing, Business Administration, Public Relations, or a related field.
• Minimum 3–5 years’ proven experience in marketing or brand management within the fashion industry.
• Strong knowledge of digital marketing, SEO, social media marketing, Google Ads, and content marketing.
• Proficiency in design and marketing tools such as Canva, Adobe Creative Suite, Google Analytics, and Meta Business Suite.
• Excellent communication, presentation, and leadership skills.
• Creative, trend-savvy, and capable of developing fresh, innovative marketing ideas for fashion brands.
• Ability to work in a fast-paced environment and manage multiple projects simultaneously.