Marketing Manager Vacancy-Hotel at Emerge Egress Consulting

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Company Details
Industry: Consulting
Description: Emerge Egress Consulting is a Management and Training Consulting established in 2017 (herein referred as EEC). EEC specializes in offering tailored and proficient HR Management training and team building services. We examine issues of concern in depth and we have specialized in training which looks at the demand for potential success of Government, Local Government, Religious Bodies, Private Organizations, NGOโ€™s, Voluntary Organizations and Community Organizations as well as the Private Sector.
Job Description

Marketing Manager Vacancy- Hotel

Emerge Egress Consulting is a HR Management & Training Consulting Firm established in 2017 based in Nairobi. In essence it focuses in Recruitment, Business & Marketing Strategy and Training Programs for various sectors. We partner with clients in various industries and sectors in order to meet their various needs.

Role Objective

An established hotel seeks a Marketing Manager is responsible for a wide range of duties aimed at increasing the hotel\'s brand awareness, driving revenue, and attracting a target market.

Core Duties and Responsibilities

  • Creating and executing comprehensive marketing plans aligned with the hotel\'s business objectives.
  • Conducting thorough market research to identify trends, analyze competitor activities, and understand the needs and preferences of potential guests.
  • Creating, managing, and tracking the marketing budget, ensuring cost-effectiveness and a strong return on investment (ROI) for all activities.
  • Ensuring the hotel\'s brand identity, messaging, and visual style are consistent across all marketing materials and channels, from the website to social media and printed collateral.
  • Managing the creation of engaging content, including photography, videos, written copy, and other promotional materials.
  • Building and maintaining relationships with media outlets, influencers, travel agencies, tourism boards, and local businesses to secure positive press and create strategic partnerships. 
  • Developing and executing a social media strategy, managing content calendars, engaging with followers, and monitoring performance across platforms like Facebook, Instagram, and LinkedIn.
  • Actively monitoring and responding to guest reviews and feedback on platforms like TripAdvisor and Google to maintain a positive online reputation.
  • Planning and managing digital advertising campaigns and collaborating with online travel agencies to optimize the hotel\'s online presence.
  • Managing the hotel\'s guest database and executing email marketing campaigns to promote special offers, build customer loyalty, and drive repeat business.
  • Collaboration with Sales & Revenue Teams to develop and promote special packages, promotions, and events.
  • Identifying, lead generation and targeting new markets and potential clients, and assisting the sales team in securing new business.
  • Planning and promoting hotel events, seasonal campaigns, and special promotions to attract new guests and increase revenue.
  • Monitoring key marketing performance metrics, such as website traffic, social media engagement, and campaign effectiveness.
  • Preparing and presenting regular reports to senior management on marketing performance, budget usage, and ROI, providing insights and recommendations for future strategies.
  • Assisting in Recruiting, training, and supervising a marketing team.
  • Ensuring clear and effective communication with all hotel departments to align marketing efforts with operational and business goals.

Job Specifications and Qualifications

  • Bachelor’s degree in business administration, Marketing, Communication, or a related field.
  • At least 5 years' work experience.
  • Proven track record.

Key Competencies

  • Top Notch Marketing skills
  • Excellent communication skills
  • Strong Digital Marketing skills,
  • Market Intelligence
  • Business Acumen Skills
  • Excellent Customer Service
Otherpay: Kenya
Education: Degree, Diploma
Employment Type: Full Time
Contact Information
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