• To lead and manage the overall operations of the business unit, ensuring the achievement of sales, profitability, and operational efficiency targets through effective team leadership, resource management, stakeholder engagement, and the development of robust lead generation strategies.

Key Responsibilities:

Strategic Lead Generation & Sales Growth:

• Develop, implement, and oversee comprehensive lead generation strategies for the business unit, including marketing campaigns, partnerships, and community outreach initiatives.
• Analyse lead sources and conversion rates to continuously optimize lead generation efforts.
• Collaborate with the Sales Team to set lead generation targets and ensure a consistent pipeline of qualified prospects.
• Identify and pursue new market segments or channels for lead acquisition.
• Monitor the effectiveness of various lead generation activities and adjust strategies as needed.

Strategic Planning & Performance Management:

• Develop and implement strategic plans to achieve and exceed monthly and annual sales targets.
• Set individual and team KPIs for sales and technical staff, monitor performance closely, and provide regular feedback and coaching.
• Analyse sales and installation data to identify trends, areas for improvement, and opportunities for growth.
• Conduct regular performance reviews and implement development plans for team members.

Financial Management & Profitability:

• Oversee all financial aspects of the business unit, including revenue generation, cost control, and budget management.
• Analyse profit and loss (P&L) statements to identify areas of inefficiency and implement corrective actions.
• Approve expenditures and manage operational costs to maximize profitability.
• Prepare and present financial reports to senior management.

Stakeholder & Relationship Management:

• Act as the primary liaison between the business unit and external stakeholders, including accountants, lawyers, suppliers, and regulatory bodies.
• Ensure compliance with all legal and regulatory requirements.
• Build and maintain strong, productive relationships with all key stakeholders to support business operations and growth.

Operational Excellence:

• Optimize operational processes to enhance efficiency and customer satisfaction.
• Ensure a safe and productive working environment for all staff.
• Address customer complaints and escalations effectively and professionally

Qualifications

• Atleast 10 years in middle/senior management as a commercial and customer experie
• nce expert within the technology sector.