Job Reference No. NBK/MKT/01/2025

Position Scope:

This position is responsible for developing, implementing and executing Brand strategies and plans to increase Brand visibility, awareness and engagement and stakeholder management under the leadership of the Director – Marketing, Corporate Communications & Citizenship. It works closely with the Marketing and Corporate communications teams respectively to develop Brand strategies and monitor their execution.

Key Responsibilities:

Brand Champion. They are responsible for the development of Brand plans that are in line with the Corporate Brand image, promise, values, ethos and guidelines.

Aligns Brand engagement and collateral to ensure delivery of the Brand guidelines.

Is a Brand steward and assesses the Brand perception with key Bank stakeholders.

Aligns Brand messages to position the Banks as an award winning and thought leader in the industry.

Manages the Brand image to the internal stakeholders to effect a positive Brand culture and maintain the corporate image.

Appoints and trains Brand Champions to align Brand communications to each of the Bank’s outlets.

Develops Brand initiatives and strategies in the organization that are in alignment with the Business ideals and Brand goals.

Manages the Brand look and feel across the Banks customer touchpoints, including Branches, Agents,ATMs, digital forums, etc.

Evaluates stakeholder engagement and assesses strategic Brand engagement tools to increase Brand advocacy.

Strategic internal customer engagement to enhance Brand culture.

Develop and manage Brand collateral in line with the Banks guidelines and target audience.

Align Bank visibility tools to Brand guidelines as well as County government standards.

Identify and build partnerships with Vendors to ensure delivery of collateral in line with Group Procurement guidelines.

Develop Brand strategies and plans to boost Brand perception.

Development of the Brand budget for the financial year.

Education/Professional Qualifications, Skills & Experience:

Bachelor’s degree in marketing or a business-related field from a recognized University.

Professional qualifications in CIM

Master’s degree in a Business-related field from a recognized University is an added advantage.

A minimum of 5 years’ experience in Marketing / Brand.

Strategy formulation and execution.

High Relationship management skills.

Passionate, dynamic and ability to adapt quickly.

Strong commercial acumen and analytical skills.

Team player and ability to deliver with cross functional teams.

Planning, budgeting, forecasting and good follow-through to ensure delivery of the Brand plans for the year.

Negotiation and stakeholder engagement.

Excellent interpersonal, communication and negotiation skills.

Ability to make operational and routine decisions in a timely and effective manner and to be accountable for decision making within departmental and role allocation.

Able to withstand strategic and operational challenges and maintain momentum.

Manages emotions in a mature and composed manner as expected.