DUTIES AND RESPONSIBILITIES

Concept Development & Planning

Understand project requirements and objectives by studying design briefs and gathering relevant materials.

Research industry trends, competitors, and design inspirations to develop innovative concepts.

Collaborate with internal teams (marketing, product, content) to brainstorm ideas and develop creative direction.

Graphic Creation & Design Execution

Design original graphics for use across various platforms, including:

Social media (Instagram, LinkedIn, etc.)

Websites and landing pages

Email campaigns

Digital ads

Presentations and infographics

Print materials (brochures, flyers, posters, packaging)

Create brand-consistent layouts and templates for internal and external use.

Ensure final designs meet the visual and branding standards of the company.

Production & File Preparation

Prepare final artwork files for both digital and print production.

Operate and manage design tools and software including Adobe Photoshop, Illustrator, InDesign, and others.

Ensure all deliverables are optimized for resolution, size, and compatibility depending on their intended use (web, mobile, print).

Team Collaboration & Communication

Coordinate with printers, vendors, and external agencies to ensure the accuracy and quality of printed materials.

Work alongside fellow designers, content creators, and marketing staff to maintain brand consistency.

Assist or mentor junior designers, interns, or graphic arts students when necessary.

Review, Feedback & Iteration

Present design drafts for review and receive feedback constructively.

Make revisions based on feedback and ensure timely delivery of high-quality final outputs.

Continuously improve designs through A/B testing and performance analysis when relevant (e.g., for ad creatives or landing pages).

KEY REQUIREMENT SKILLS AND QUALIFICATION

Degree in graphic design or related field

Experience as a graphic designer or in related field

Demonstrable graphic design skills with a strong portfolio

Proficiency with required desktop publishing tools, including Photoshop, InDesign Quark, and Illustrator

A strong eye for visual composition

Effective time management skills and the ability to meet deadlines

Understanding of marketing, production, website design, corporate identity, product packaging, advertisements, and multimedia design.

Experience with computer-aided design