DUTIES AND RESPONSIBILITIES

Develop and Execute Social Media Strategy

Create and implement a results-driven social media strategy tailored to business objectives.

Align campaigns with brand voice, target audience, and overall marketing strategy.

Set clear goals for reach, engagement, lead generation, and conversions.

Plan and Run Paid Media Campaigns

Set up, manage, and optimize paid ad campaigns on Google Ads, Facebook Ads, and Instagram Ads.

Conduct keyword research, audience targeting, A/B testing, and performance optimization.

Monitor ad spend and campaign budgets to ensure optimal ROI.

Develop landing page concepts or collaborate with web teams for better conversion rates.

Content Planning and Scheduling

Design and maintain a monthly content calendar that reflects marketing initiatives, promotions, and brand storytelling.

Ensure consistent posting across all relevant platforms (e.g., Facebook, Instagram, X (Twitter), LinkedIn, TikTok).

Write compelling copy for social posts, captions, and ads in line with the brand’s tone.

Creative Content Development

Use tools like Canva to create visually engaging content such as infographics, reels, storyboards, and carousel posts.

Collaborate with graphic designers, photographers, or videographers when needed.

Repurpose content across platforms while adapting to best practices (e.g., short-form video for Instagram Reels or TikTok).

Monitor and Engage with Online Communities

Respond to messages, comments, and mentions in a timely and professional manner.

Build relationships with followers and influencers to increase brand loyalty and reach.

Monitor social sentiment and flag any potential issues or crisis communications needs.

Track, Analyze, and Report Performance

Use Google Analytics, Meta Business Suite, and Hootsuite (or similar tools) to track performance metrics (e.g., reach, engagement, CTR, CPC, conversions).

Prepare weekly and monthly reports outlining campaign performance, audience insights, and growth.

Translate data into actionable recommendations to improve future campaigns.

KEY REQUIREMENT SKILLS AND QUALIFICATION

Minimum 2 years of hands-on experience managing paid advertising campaigns on Google Ads and Meta Ads (Facebook/Instagram)

Google Certification in digital marketing (e.g., Google Ads or Google Digital Garage)

Proven track record of driving performance through paid media campaigns

Familiarity with key digital marketing tools such as: Google Analytics, Meta Business Suite, Canva or Hootsuite (or similar scheduling platforms)

Strong understanding of key social media metrics and how to optimize content based on insights

Excellent written and verbal communication skills

Creative mindset with attention to detail and a results-driven approach