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Marketing Assistant

Tetra Pak
Nairobi, Kenya
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Posted:Tue at 11:29 AM By:Hiring Kenya

Company Details
Name:Tetra Pak
Industry: Electrical/Electronic Manufacturing
Website: http://www.tetrapak.com/
Description: Tetra Pak​ is one of three companies in the Tetra Laval Group - a private group that started in Sweden. The other two companies are DeLaval and Sidel. Tetra Laval is headquartered in Switzerland.​ Together with our customers we make food safe and available, everywhere. Since the start in 1951 we have taken pride in providing the best possible processing and packaging solutions for food. Read more about Tetra Pak, our vision and core values. About Tetra Pak Every day, across the world billions of litres of water, milk, juice and other liquid foods are consumed. At Tetra Pak, we have developed a range of packages to protect both the nutritional value and the​ taste of the products inside. Thanks to Tetra Pak technology, the packaging and distribution of liquid products to the consumer has been greatly facilitated.​ "A package should save more than it costs.” This was the tenet of the founder of Tetra Pak, Dr. Ruben Rausing, who initiated the development of the tetrahedron shaped package. The fundamental idea was to form a tube from a roll of plastic-coated paper, fill it with the beverage and seal it below the level of the liquid. Today, Tetra Pak offers much more than just packaging equipment for liquid food products. We also provide a range of processing and packaging technologies for use with a broad array of products, from ice cream and cheese to fruit, vegetables and pet food. We supply complete systems for processing, packaging and distribution, designed to optimise the use of resources. Our processing systems are not only developed to treat the products gently, but also to minimise the use of raw materials and energy during manufacture and subsequent distribution. We are committed to reducing the environmental impact of our operations and to enhancing the environmental performance of our products and solutions, including the continued development of environmentally efficient packages that protect food and prevent it from being wasted.​
Job Description

What you will do

 

As our Marketing Assistant you will.

 

Analyze and understand market landscape and value chain:

 

Bring Consumer, Customer, Market and Channel insights to drive growth for our customers

Share knowledge on local value chain insights, competitive insights and outcome of local market research with BI&A team and local stakeholders

Support the local execution of market research

Understanding Competition and its impact on our business now and in future

Give input to Market Growth Roadmap & Market plan:

 

Participate in Market Growth Roadmap discussions sharing category & consumer data and insights & support Market Plan execution.

Drive specific market growth initiatives, designing and drive sales plays for execution (include in CRM

Drive B2B marketing to promote our products and solutions & lead management:

 

Targeted and personalized product & category online campaigns (digital marketing & account- based marketing) to execute Market Growth priority & generate business lead

Capture, qualify and nurture leads from these campaigns (online) & trade shows, Product Development Center Visits and Customer Innovation Center workshops.

Market operation initiatives:

 

Execute marketing activities per the Market Growth Roadmap and market operational plans with customers and Tetra Pak campaigns

Develop new avenues of growth:

 

Support Business Development teams to develop new avenues of growth.

Manage promotional investments and other marketing tools related to the Customers under responsibility.

 

Engage with Global marketing leadership to align priorities as per Market Growth Roadmap to ensure proper activities

Effectively deploy local promotional investments, manage the budget and ensure compliance

Ensure portfolio strategy aligns with market growth plan:

 

Contribute to the portfolio deployment strategy & align and agree with portfolio on deployment roadmap with customers (including categories and products)

Support prioritizations and execution of Tetra Pak Institutional campaigns 

We believe you have

 

Min 2 years of Marketing Experience in a B2B or FMCG company 

Commercially minded with the ability to develop marketing initiatives to drive business results

Analysis skills with the ability to extract and interpret data from various sources and transform it into actionable insights and recommendations

A true team player, with the ability to work effectively with teams and vendors in a cross-functional, multi-cultural environment, often with virtual teams

Confident in presenting to Senior Management

Structured in approach, strong planning skills and attention to detail

Self-motivated, proactive, and able to work independently

Fluent in written and spoken English and Swahili is a mandatory requirement.

 

Education: Degree, Diploma
Employment Type: Full Time

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