Position Overview

The Social Media & PR Officer will be responsible for managing the Company’s presence across all digital and social media platforms (Twitter/X, LinkedIn, TikTok, Facebook, Instagram, and others). The officer will design and implement communication campaigns, create engaging e-posters and other digital content, and manage public relations initiatives that enhance the Company’s brand visibility, reputation, and engagement with stakeholders.

Key Responsibilities

Social Media Management

Develop, implement, and manage the Company’s social media strategy.

Plan and schedule content across all platforms (Twitter/X, LinkedIn, TikTok, Instagram, Facebook, etc.).

Monitor engagement, respond to inquiries, and escalate issues appropriately.

Track, analyze, and report on social media performance metrics.

Content Creation & Design

Create high-quality, engaging, and visually appealing e-posters, graphics, and short videos for campaigns, promotions, and brand communication.

Collaborate with internal departments to develop campaign content that supports product launches, CSR initiatives, and company events.

Ensure all content aligns with the Company’s brand guidelines and tone of voice.

Public Relations & Communications

Draft press releases, newsletters, and other corporate communication materials.

Manage media relations, ensuring positive coverage and handling media inquiries.

Support in organizing and promoting corporate events, sponsorships, and CSR activities.

Maintain consistency of messaging across traditional and digital communication channels.

Brand Development

Work closely with management to position the Company as a thought leader in the insurance industry.

Monitor market trends and competitor activities to inform content and campaign strategies.

Ensure timely and innovative campaigns that resonate with the target audience.

Qualifications & Experience

Bachelor’s degree in Public Relations, Communications, Marketing, Digital Media, or a related field.

At least 2–3 years of experience in social media management, public relations, or digital marketing (experience in the insurance/financial sector will be an added advantage).

Proficiency in graphic design and content creation tools (e.g., Adobe Creative Suite, Canva, Photoshop, Illustrator, InDesign, Premiere Pro, After Effects, etc.).

Strong understanding of social media analytics and scheduling tools (e.g., Hootsuite, Buffer, Meta Business Suite).

Excellent written and verbal communication skills.

Creativity, adaptability, and ability to manage multiple projects simultaneously.

Strong interpersonal skills with a professional and proactive approach.

Key Competencies

Strong storytelling and branding skills.

Ability to create content that drives engagement and resonates with different audiences.

A keen eye for design and attention to detail.

Strategic thinking combined with hands-on execution ability.

High level of integrity, accountability, and professionalism.