DUTIES AND RESPONSIBILITIES

Sales Strategy & Execution

Identify, prospect, and onboard new B2B clients through cold calls, site visits, referrals, and lead generation platforms.

Develop and execute effective sales plans to meet or exceed monthly, quarterly, and

annual sales targets.

Prepare and present customized proposals to wholesale clients, retailers, food

processors, and institutional buyers.

Forecast sales performance, track pipeline activities, and report regularly on progress.

Client Relationship Management

Build and maintain strong, professional relationships with key clients across multiple

sectors (Wholesale, HoReCa, institutions, industrial processors).

Understand client business needs, operations, and purchasing behaviour to tailor

solutions.

Provide exceptional after-sales support, including order follow-up, problem resolution, and feedback collection

Negotiation & Closing

Lead commercial negotiations including pricing, payment terms, delivery schedules, and volumes.

Close deals in a timely manner while protecting the company’s margins and credit

exposure.

Team Collaboration & Coordination

Work closely with logistics, customer service, and production teams to ensure timely and accurate order fulfillment.

Collaborate with the marketing team to support B2B campaigns and product promotions.

Supervise or mentor junior sales executives, if applicable.

Market Intelligence & Reporting

Conduct ongoing competitor analysis, pricing reviews, and customer satisfaction

assessments.

Gather market feedback and propose product or process improvements.

Maintain accurate sales records, account information, and reports in CRM systems.

Compliance & Brand Representation

Ensure adherence to company policies, credit controls, and customer service standards.

Represent the company professionally at industry events, exhibitions, and customer

KEY REQUIREMENT SKILLS AND QUALIFICATION

Bachelor’s degree in Sales, Marketing, Business Administration, or a related field

Minimum of 5 years’ B2B sales experience in the FMCG industry (food, beverage, Agriprocessing preferred)

Experience selling to wholesalers, distributors, institutions, and bulk buyers is essential

Familiarity with coconut-based or agricultural products is an added advantage

Proven track record of achieving sales targets and driving revenue growth

Strong understanding of the Kenyan market dynamics and customer needs