Posted: By:Hiring Kenya
DUTIES AND RESPONSIBILITIES
Customer Engagement & Lead Management
Act as the first point of contact for all customer inquiries—calls, SMS, WhatsApp, emails, and social media—especially those generated through advertisements (e.g., radio).
Capture and document key customer information including full names, contact details, inquiry type, customer location, and specific interests.
Maintain a well-organized CRM or lead-tracking system to ensure effective follow-ups and conversion.
Marketing Campaigns & Promotions
Plan, execute, and monitor targeted marketing campaigns to promote the company’s services, properties, or ongoing projects.
Coordinate both online (digital) and offline (traditional) marketing strategies, including but not limited to:
Social media marketing (Facebook, Instagram, LinkedIn, etc.)
Email marketing and bulk SMS
Radio and print advertisements
Community activations and roadshows
Digital Marketing & Content Creation
Develop and schedule content for social media platforms.
Monitor engagement and respond to comments or queries on digital channels.
Analyze campaign performance and suggest improvements for higher reach and engagement.
Tender Support & Business Development
Assist in the preparation of tender documents by compiling:
Company profile and history
Compliance certificates (NCA, KRA, Tax, etc.)
Past project performance and references
Other statutory and technical documents
Work closely with technical teams to meet submission deadlines.
Market Research & Reporting
Conduct competitor analysis and gather market intelligence to guide marketing strategies.
Prepare weekly and monthly reports on lead performance, campaign effectiveness, and customer feedback.
Recommend adjustments to campaigns based on data insights.
KEY REQUIREMENT SKILLS AND QUALIFICATION
Degree or Diploma in Marketing, Business Administration, Communication, or a related field
At least 2 years of experience in a marketing or customer service role—experience in the construction or real estate sector is an added advantage
Knowledge of digital marketing tools and CRM systems
Strong organizational, communication, and interpersonal skills
Ability to multitask, meet deadlines, and work under minimal supervision
High level of attention to detail and accuracy