Our client, a portfolio of pioneering, innovative, and ethical safari lodges and camps deeply committed to community-based conservation and tourism, is currently seeking a talented Copywriter.
This individual will be responsible for creating compelling content across various platforms such as websites, social media, and marketing campaigns. The role includes implementing effective SEO strategies to boost online visibility, managing guest review channels, and producing content for third-party platforms. The ideal candidate should hold a bachelor’s degree in English, Journalism, or a related field, possess a minimum of 3 years of experience as a Content Writer or Copywriter, and exhibit expertise through a diverse writing portfolio of published articles. Exceptional copywriting skills coupled with a creative touch are essential for this role.

Key Responsibilities:

• Write diverse content for the website, blogs, social media, press materials, sales collateral, newsletters, etc.
• Produce well-researched, keyword-driven content to boost organic traffic.
• Create optimized and engaging title tags and meta descriptions to increase click-through rates.
• Develop clear and innovative headlines and body copy.
• Write high-quality blog posts on industry-relevant topics.
• Create, execute, and maintain a newsletter content calendar.
• Ensure consistency in writing style, tone, and branding across all materials.
• Collaborate with graphic designers to align written content with the brand’s visual identity.
• Monitor and respond to online guest reviews.
• Research and organize sources and information effectively.
• Collaborate and brainstorm with the team for new content strategies and ideas.
• Edit and proofread content produced by other team members.
• Develop and manage content for third-party platforms.

Qualifications:

• Must have a bachelor’s degree in English, Journalism, or a related field.
• Must have a minimum of 5 years of experience as a Content Writer, Copywriter, or in a similar role.
• Proven experience with a strong portfolio showcasing published articles and writing styles.
• Exceptional copywriting skills with a creative flair.
• Dynamic and adaptable, able to write in various styles suitable for different audiences.
• Familiarity with content management systems, such as WordPress.
• Solid understanding of SEO principles and content optimization techniques.
• Excellent English writing and editing skills.
• Ability to multi-task and communicate effectively.
• Driven, self-motivated, and organized.

We endeavour to make contact with all of our applicants, but unfortunately, high volumes of applications make this unrealistic. If you do not hear from us within two weeks your application has not been successful on this occasion. This does not mean you will not be considered for future roles so please keep an eye on our job board and apply for positions that match your skills and experience.

Salary: Monthly Gross Salary: Kes 150,000 - 200,000 (Approx. 1500 USD)
Location: Nairobi, Kenya
Career Level: Mid-Level
Job Type: Full time
Deadline for applications: 31/08/2024.