We are seeking a dynamic and strategic Commercial Digital Lead to spearhead our digital advertising strategy and execution across all platforms. This role is responsible for driving sustainable revenue growth, innovating digital ad products, and strengthening client relationships, while ensuring all digital commercial initiatives are aligned with the company’s broader business objectives. The ideal candidate is both a visionary and a hands-on leader with deep expertise in the digital advertising ecosystem.

Their key responsibilities include:

Develop and execute the digital advertising sales strategy, including programmatic, direct, branded content, native, and sponsorships.

Build and lead a high-performing digital sales team.

Collaborate with editorial, product, and technology teams to develop innovative ad products.

Identify market trends, competitor offerings, and client needs to stay ahead.

Drive client acquisition, retention, and upselling opportunities.

Set and track revenue targets, pipeline performance, and campaign delivery.

Represent the company at industry events, agency meetings, and brand forums.

Own digital rate cards, pricing strategy, and revenue forecasting.

Qualifications

Bachelor’s degree in Marketing, Business, Communications, or related field.

At least 6–8 years of experience in digital advertising sales & strategy.

Strong understanding of digital advertising ecosystems (programmatic, social, display, video, native, etc.).

Experience with media sales (publisher, agency, or ad tech platform).

Strategic planning

Revenue forecasting

Client pitching & negotiation

Team management

Digital product innovation

Strong data and performance analysis