JOB DESCRIPTION

Reporting to the Marketing Manager, the Retail Marketing Executive is responsible for assisting in developing, planning, implementing and monitoring the marketing strategy of the business.

This position is open to Kenyan Citizens only and is based in Nairobi, Kenya.

An overview of the duties and responsibilities of the role are outlined below:

Recommend opportunities to be incorporated in the marketing strategy based on the Company’s objectives and current trends

Identify, analyse and recommend marketing opportunities for all AutoXpress branches which include outdoor signage, instore communication merchandise, in-store marketing opportunities and marketing activations

Identify, analyse and recommend marketing opportunities for new AutoXpress branches which include outdoor signage, instore communication merchandise, in-store marketing opportunities and marketing activations

Ensure all external branch branding is well maintained and replaced when required

Understanding and aligning the brand accordingly to maintain brand equity

Assist the Marketing Manager in planning and management of events, as and when required

Work in conjunction with the marketing team to ensure creation of artwork, photo, video and layout designs used for advertising, broadcast and web communication

Ensure delivery of high quality marketing materials and services from suppliers consistent with the AutoXpress brand

QUALIFICATIONS & EXPERIENCE

Bachelor’s degree in commerce, business or related field with a marketing option from a recognized university

Post graduate qualification from Chartered Institute of Marketing (CIM), is an added advantage

At least 3 years experience at the same level in a marketing field

Computer literacy in MS office packages