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Senior Creative Director

6 Years
Nairobi, Kenya
Company Details
Industry: Consulting
Description: Gap Recruitment Services Limited is a leading recruitment firm in Kenya where International and local companies find just the right fit talent. Whether you are an employer seeking skilled talent to fuel productivity in your organization or a job seeker pursuing your dream job and a fulfilling career, we are your Staffing Team, and we are committed to your success. Gap Recruitment has the technical capacity to find the right resource for any of your vacancies, but we know it takes more than a skill set to get the job done. We focus on understanding your specific needs, culture, beyond just technical skills, and we maintain close relationships with the professionals in our databases, enabling us to find the right fit for both parties in record time.
Job Description

Gross Salary: KES 150,000 - 200,000

Job Purpose:

Our client in the mobile industry is seeking an experienced and highly creative Director to lead brand strategy, content development, and campaign execution. The ideal candidate will have a strong background in creative direction, branding, and digital marketing, with the ability to develop innovative campaigns that drive engagement, sales, and brand awareness. This role requires a blend of artistic vision, leadership skills, and technical expertise to ensure the brand stands out in a competitive market.

Key Responsibilities:

Creative Strategy & Branding:

  • Develop and execute creative concepts, campaigns, and storytelling strategies aligned with the company's brand and business objectives.
  • Oversee and maintain brand consistency across all marketing channels, including digital, print, social media, and retail displays.
  • Lead the creative process for product launches, advertising, and promotional campaigns, ensuring innovative and compelling messaging.

Content Development & Market Research:

  • Research African localized content adapted to different media and continuously optimize content through data-driven insights.
  • Plan, promote, and review brand marketing content to increase user engagement and activity.
  • Collaborate with the marketing team to create impactful product promotions that effectively combine content creativity with product selling points.

Team Leadership & Stakeholder Collaboration:

  • Build and lead a team of designers, copywriters, and content creators, fostering a collaborative and innovative work environment.
  • Work closely with marketing, product, and sales teams to translate business goals into effective creative strategies.
  • Oversee relationships with external agencies and production houses to ensure high-quality output within budget and timelines.

Trend Analysis & Performance Monitoring:

  • Stay ahead of mobile industry trends, consumer insights, and emerging technologies to integrate cutting-edge ideas into campaigns.
  • Monitor and analyze campaign performance, making data-driven adjustments to optimize engagement and return on investment (ROI).

Qualifications and Skills:

  • Bachelors or Masters degree in Graphic Design, Marketing, Advertising, or a related field.
  • Minimum of 6 years of experience in a creative leadership role, preferably in a marketing agency, mobile industry, or consumer electronics sector.
  • Proven expertise in branding, digital marketing, and multimedia content production.
  • Excellent content creation ability, with strong conceptual thinking.
  • Experience in product promotion, with the ability to effectively combine creativity with product positioning.
  • Basic graphic design skills.
  • Strong copywriting skills with the ability to create compelling marketing content.

How to Apply:

If you meet the above qualifications and are excited about this opportunity, please submit your updated CV and cover letter outlining your relevant experience and expertise.

Application Deadline: Tuesday 25th March 2025.

For any difficulties in applying, contact us at +254 784 155 512.

Salary: Kshs. 150,000 - Kshs. 200,000
Education: Degree, Diploma
Employment Type: Full Time

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