Reporting to: Managing Director,
Industry: Automotive,
Gross Salary: Kshs 100,000 – 120,000,

Our client is a mega dealer, distributor and reseller of automotive parts in Kenya with branches country wide. They are seeking to hire a Marketing Coordinator in a middle-level management role in the overall Business development that manages marketing operations. The role encompasses analytical, digital, commercial and administrative responsibilities geared towards

Duties and Responsibilities:

• Develop and promote branding initiatives consistent with corporate business goals and objectives.
• Maximize brand value through the development of ancillary revenue streams and new opportunities.
• Ensure all products, services, and other offerings conform to brand identity; conduct ongoing brand management.
• Work with creative staff and other department heads to produce marketing collateral in accordance with brand messages-social media/website.
• Develop marketing plans within budget requirements/roadshows/activations Collaborate with all departments to identify internal and external customer needs.
• Communicate and negotiate with promotional partners as needed for joint marketing activities.
• Monitor, evaluate, and report on similar industry activities; make recommendations based on findings/opportunities discovered.
• Develop, manage and execute an annual strategic marketing and communications plan for the company to span across all communication media (online and offline) and reach appropriate target audiences, based upon specific performance goals.
• Develop, manage and produce materials to create a cohesive image and message for print and all offline communication
• Ensure that all materials are developed and distributed according to an appropriate timeline.
• Manage E-commerce, customer service line and B2C project respectively
• Performing administrative tasks such as updating databases and spreadsheets
• Conducting market research and developing effective marketing strategies
• Creating engaging and SEO-friendly content for the company’s website, social media pages and press releases
• Coordinating with the Director to schedule all marketing activities
• Communicating with clients on the company-allocated marketing line and advising them accordingly.
• Ensuring proper portrayal of the brand’s image and tone
• Conducting research on the latest social media market trends and keywords
• Tracking the subscriber count and the online sales performance
• Maintaining the company’s all social media accounts (Facebook, Twitter, Instagram, Linked In, Tik tok, YouTube)
• Creating internal and external advertising videos for the different brands we work with.
• Attending marketing events and training sessions
• Analyzing and tracking online marketing metrics
• Work on the B2C project by taking photos, cropping and updating them on the website together with the project managers.

Qualifications:

• Degree and/or Diploma in Marketing or related field
• Minimum of 3 years’ experience in a similar role
• Experience in Website management
• Experience in managing social media pages and SEO analysis
• Experience in making videos, handling media related response
• Positive attitude
• Ability to Multi task
• Skills in- Photoshop, photography, editing, videography
• Ability to build good working relationship and partnership with business partners
• Strong interpersonal skills and the ability to communicate clearly both verbally and in writing at all levels.
• Excellent problem-solving skills with strong energy, enthusiasm and confidence

How to Apply

If you are up to the challenge and possess the necessary qualifications and experience; please send your CV only quoting the job title on the email subject (Marketing Coordinator – Automotive) to [email protected] before 25th March 2025

N:B Only shortlisted candidates will be contacted. If you do not receive any communication from us within two weeks of your application, kindly consider your application unsuccessful. We appreciate your interest and thank you for applying