KEY RESPONSIBILITIES:

• Support the Brand Manager in the development and execution of brand plans for respective brands
• Support the Brand Manager with budget tracking, reconciliations of marketing programs and activations as per the defined operational brand plans.
• Proactively engage in regular market and customer visits to understand market requirements and propose actionable insights
• Work closely with marketing agencies to deliver on brand creative, availability and digital requirements
• Receive all customer complains through customer feedback channels – digital and traditional and liaise with relevant departments to ensure corrective action is taken
• Analyze all customer and market complains on weekly, monthly and by brand basis and compile a detailed report with action taken in liaison with the Brand Manager
• Ensure all POS and branded materials, company giveaways including but not limited to calendars and newsletters are planned for and distributed as required while ensuring effective stock management, marketing store management with monthly accountabilities
• Coordinate on materials and service requirements/ requisitions in liaison with the Procurement department to execute their timely deliveries
• To organize and coordinate the Company’s participation in exhibitions, show and other special events to promote the Company’s products and image
• Assist on market specific resource requirements through third party suppliers for brand promotional activities.
• Assist in the department administrative duties as and when required.
• Manage the Brand presence on social media and other online platforms
• Track and report on digital metrics, including website traffic and social media engagement.

Academic/ Professional Qualifications and Skills

• A bachelor’s degree in marketing or related field
• Post graduate Diploma in Marketing (CIM)
• Proficiency in MS office applications
• Excellent written and verbal communication skills
• Strong organizational skills
• Good analytical skills to interpret data and derive action
• Creative thinking with attention to details
• 2 years experience in a similar job in a fast paced FMCG environment