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Manager, Products, Retail & Commercial Banking

Nairobi, Kenya
Company Details
Industry: Banking
Description: The genesis of Gulf African Bank (GAB) can be traced back to 2005, when a group of motivated Kenyans envisioned establishing an Islamic bank as an alternative to conventional banking in the country. By conducting business on the principles of Shari'ah, the bank would provide an ethical and fair mode of banking for all. Gulf African Bank is the first and largest Islamic Bank in Kenya and one of the fastest growing banks in the history of the banking sector of the country. The bank offers fully Shari'ah compliant products and services that address the needs of not just Muslims, but everyone in the country including individuals, corporate companies, and institutions. The bank was incorporated on August 9th, 2006 and started operations as a commercial bank in January 8th 2008, in a historic event, where it was granted the country’s first fully-fledged commercial banking license as a dedicated Islamic bank, by the Central Bank of Kenya.
Job Description




Job purpose

The role is responsible for formulating and driving execution of Retail and Commercial Banking Products aimed at maximizing growth, market share & profitability. The product portfolios encompass all SME products, Personal Unsecured Facilities, Credit Cards, Personal Secured Facilities (Mortgages & Facilities against Collat Accounts, Deposits & Employee Banking.

Key Responsibilities

  • Develop and execute segmentled product management & portfolio optimization strategies in Retail and Commercial Banking Products to achieve the goal of maximizing Product Contribution.
  • Work closely with the Team to build business development and engagement model with external business partners critical to strengthening product offering value proposition and revenue growth of product portfolio.
  • Manage & optimize portfolio risks in conjunction with the business teams and Risk department.
  • Manage and maintain the development of strong and differentiated product propositions for R and Commercial Facilities and Deposit propositions for both SME and Personal Banking segments
  • Manage development of suitable customer value propositions to ensure sustained competitive advantage on a continuous basis for SME, Individual mass market, emerging affluent and affluent customers
  • Derive insights to competitor strategies and take proactive steps to protect the Bank’s market share
  • Ensure the implementation of appropriate systems and operational procedures to support sale
  • Support launch and deployment of new and innovative products ensuring that the expected returns are achieved
  • Continuous review of existing products to ensure that any tweaks are made or those that are non-value adding are retired/ refreshed
  • Through regular trainings, align the frontline teams to focus on selling the right products and CVPs to clients
  • Selectively broaden product offerings to maximize “Share of Wallet” for Retail and Commercial customers
  • Drive the system towards service quality standards in an efficient operation where risks are we process re-engineering)
  • Plan and implement long and short-term direct and indirect promotions and account management strategies to perform different types of sales programs/campaigns to achieve the and segments
  • Champion the evaluation and maintenance of credit approval criteria so as to maximize custom balanced against credit risks and NPLs
  • Drive the product alignment activity for the Products in line with the overall plan. innovate and new offerings on need basis
  • Conduct competitor analysis to ensure profitability of Retail and Commercial business is optimized
  • Develop service delivery agreements and ensure compliance to set TAT for different products and processes for Retail and Commercial banking

Knowledge and experience

  • Business related degree from a recognized university.
  • At least 5 years’ experience in Product development and management
  • Track record of successful implementation of product variants and innovative customer offerin
  • Experience in running a large portfolio of products and segments
  • Experience in business planning relating to sales, distribution and service
  • In-depth knowledge of Retail and Commercial banking products (SME and Personal Banking)
  • Advanced knowledge of the Microsoft Office suite, knowledge of SQL an added advantage.
  • Good presentation and data analytical skills
  • Strong communication and negotiation skills with the ability to influence outcomes
  • Ability to manage and implement change initiatives
  • Strong inter-personal skills and leadership ability
Education: Degree, Diploma
Employment Type: Full Time
Contact Information
Name: Kenyan Jobs

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