Job Purpose

Create, develop, and execute strategies for the High Net Worth segment with the aim of creating a compelling value proposition to target the affluent customer segment.

Key Responsibilities
Strategic

• Design, formulate and execute segment growth strategies and marketing programs to drive segment revenue (P&L) and business performance
• Formulate a compelling value proposition targeting High Net Worth (HNW) customers that attracts new customers and retains existing ones
• Design products based on identified customer needs, formulate tactical business plans to package product offer to grow segment base, enhance customer engagement and work closely with internal stakeholders to launch them
• Explore the potential of the market and generate new ideas to enhance customer experience to maximize business opportunities
• Acquire and retain new clients and ensure maximum product utilization to meet customer needs Grow a quality portfolio
• Closely monitor market developments to identify opportunities and threats and device courses of action
• Develop strong partnerships with key stakeholders to drive strategy and buy-in that will lead to successful implementation of programs
• Put in place the metrics needed to ensure performance of programs are closely monitored by employing data for program & product analysis and “next steps” planning.
• Ensure clients are satisfied and collate feedback to inform continuous improvement;
• Lead, manage and coach the HNW team to enhance the team capabilities and achievement of goals.
• Design training programs for the Team to better serve the Affluent and HNW market
• Uphold the Bank’s philosophy by ensuring adherence to the Company’s vision, mission and business

Required:

• Business related degree
• Master’s degree in business
• Marketing accreditation
• 12 years’ experience in Banking with atleast 3 years leading the HNW segment
• Experience of working in the Banking industry and Kenya

Job specific competencies

• Experience in customer acquisition and retention
• Understand HNW customers via formal and informal research and develop offers and recommend relevant marketing mix
• Strong project management and excellent stakeholder management skills (required)
• Strong investment knowledge e.g. funds, estate planning (preferred)
• Product management experience (preferred)
• Have good relationship management skills and be meticulous paying attention to details, and able to perform under pressure
• Solid marketing background with good knowledge in wealth products is definitely an advantage
• Self-motivated and excellent in digital project management skills.

Personal Attributes

• High levels of professionalism, honest with impeccable integrity (high ethical standards)
• Proactive, result-oriented, with can-do attitude and capacity to think out of the box
• Dynamic, enthusiastic, results oriented individual with excellent communication and social skills
• Possessing strong organizing, planning and integration skills
• Proven ability to build strong, cohesive partnerships with the customer, business, operations, technology and other key stakeholders and work effectively in a collaborative and dynamic organization
• Have a high sense of diplomacy, accuracy, attention for detail and with strong analytical ability
• Strong business sense, sound leadership and communication skills.