I once met a candidate who had applied to over 50 jobs with the same generic cover letter. After we tweaked it to tell a story about a specific project, she got three interview calls in a week. Personalization isn't just a buzzword—it's the difference bet... moreI once met a candidate who had applied to over 50 jobs with the same generic cover letter. After we tweaked it to tell a story about a specific project, she got three interview calls in a week. Personalization isn't just a buzzword—it's the difference between blending in and standing out. less