• A small lesson from a family-run import shop in Busan: trust was built before the first shipment, not after. In Asian trade, relationships often set the pace for the paperwork. What's one deal that started with a conversation instead of a contract?
  • A lesson from years of working across Asian markets: the deal rarely starts in the boardroom. It starts over tea, when someone decides you're worth their time. Relationships first, contracts later.
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