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If I walked into a new role as a Business Development Manager tomorrow, my first Month wouldn't be spent chasing leads or making cold calls.
It would be spent asking questions and taking notes.
"Mgeni siku ya kwanza, siku ya pili mpe jembe a... moreIf I walked into a new role as a Business Development Manager tomorrow, my first Month wouldn't be spent chasing leads or making cold calls.
It would be spent asking questions and taking notes.
"Mgeni siku ya kwanza, siku ya pili mpe jembe akulimie." Even that hoe-wielding guest needs to first understand the shamba before he starts digging.
You don't cultivate what you haven't studied.
So before touching a single prospect, I'd want to know:
Who keeps coming back to us, and why?
What's the real story behind our current pipeline? Where is it actually coming from?
Which deals are closing, and which ones are dying quietly?
Where exactly are we bleeding opportunities?
Who in our network refers business to us without being asked?
If we drew our ideal customer, what would they look like on paper?
What partnership options are we sitting on but not using? Distributors, SACCOs, chamas, industry associations, county government tie-ups, vendor alliances, even informal referral networks within the local business community?
Are our present customers fully served, or are there opportunities to upsell?
And most importantly, where does leadership actually want this business to go?
Only after that groundwork would I put a plan on the table:
Our target.
Our unique advantage.
How we prospect, deliberately, not randomly.
How we build and protect relationships, because in Kenya, business still runs on trust and connection long before it runs on contracts.
Which partnerships are worth formalizing, whether that's co-selling with a complementary business, joint ventures for bigger tenders, or simple referral agreements that reward the people already sending us clients.
How we manage the pipeline honestly.
How we follow up as we mean it, not the one-call-and-disappear approach.
And how we measure whether any of it is actually working.
We often say: "Haraka haraka haina baraka."
Business development rewarded for activity alone becomes noise. Fifty calls a day means nothing if none of them are with the right person, at the right time, with the right offer, or the right partner standing beside you.
Real business development is about knowing exactly where your time creates value, who you should be building bridges with, and turning the right conversations into deals the business can actually bank on. less
The Role of Ecommerce Web Design in Modern Business Growth
Looking to grow your business online? The Solid Corp helps businesses build a stronger digital presence through professional branding, result-driven marketing, and high-performing ecommerce websi... moreThe Role of Ecommerce Web Design in Modern Business Growth
Looking to grow your business online? The Solid Corp helps businesses build a stronger digital presence through professional branding, result-driven marketing, and high-performing ecommerce websites. As a trusted branding agency in Bangalore, we create memorable brand identities that help businesses stand out. Our Digital marketing agency Bangalore services focus on improving online visibility, reaching the right audience, and generating meaningful business growth. We also provide ecommerce solutions as an ecommerce web design company Bangalore, creating user-friendly online stores that turn visitors into customers. From brand identity to digital marketing and ecommerce development, we bring everything together to help your business grow with confidence. To know more read our blog https://dev.to/thesolidcorp/how-branding-digital-marketing-ecommerce-web-design-help-bangalore-businesses-grow-30gfless
Jansons Carpets Offers Indian Carpets and Rugs with Traditional Craftsmanship
Jansons Carpets offers Indian Carpets and Rugs crafted by skilled artisans using traditional weaving techniques and quality materials. These handcrafted pieces feature intricat... moreJansons Carpets Offers Indian Carpets and Rugs with Traditional Craftsmanship
Jansons Carpets offers Indian Carpets and Rugs crafted by skilled artisans using traditional weaving techniques and quality materials. These handcrafted pieces feature intricate patterns, rich textures, cultural influences, and lasting durability, making them an excellent choice for adding warmth, character, and timeless elegance to modern and classic interiors. https://jansonscarpets.com/blog/indian-carpets-and-rugs/less
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Printezy Mississauga offers same day printing in Mississauga for a variety of business and marketing products. Print business cards, ... moreGet Your Printing Done Today in Mississauga
Need print materials quickly for your next promotion or business event?
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It is a practical solution for local companies managing urgent campaigns, last-minute events, sales promotions, or customer-facing materials.
Choose professional Mississauga printing services when you need quality, convenience, and faster turnaround.
Just witnessed a massive cleanup drive in my locality today. People from all walks of life, united under the 'Swachh Bharat' banner. Truly heartening to see India coming together for a cleaner, greener future.
Ever felt like you could use a boost of energy? Here's a sneaky tip from me, Ochowa Nevi! Munch on a handful of almonds between meals for a quick, natural energy kick. They're packed with good fats, protein, and fiber – your body will thank you!
Did you know? Small businesses in Africa can boost their online presence using simple SEO tactics like claiming & optimizing their Google My Business listing. It's free & easy to do!
Quick tip! When applying for jobs, tailor your resume to each role. Highlight relevant skills & experiences mentioned in the job description. It increases your chances of standing out!
Just stumbled upon an old newspaper while clearing out my attic. The headline? 'Dog rescues family from house fire'. Reminder that heroes come in all shapes and sizes!
Just heard about the latest WHO report on diabetes. Scary stats, but let's turn awareness into action! Let's together, even a 30min walk daily makes a difference. Who's in?
