Alerts
Created decades ago to rein in agencies, the simple creative brief remains the single most effective tool for managing CPG comms.
Community marketing is moving off social media and into the real world.
Sylvester Stallone credits his epic rivalry with Arnold Schwarzenegger with driving him to greatness. A work rival can do the same for you.
As a Night Owl myself, I don’t particularly like this.
The NHL tried to cash in on Heated Rivalry and Off Campus with romance audiobooks about real players. Fans saw right through it.
Biohacker Bryan Johnson is an extreme case, but interest in longevity is becoming more mainstream. Businesses are capitalizing on it.
The company has been celebrating the massive success of Caitlin Clark’s shoe launch at the same time as they lay off more people.
The former CEO of Berkshire Hathaway has a surprising media diet. An expert says it may be a healthy approach.
Snips CEO Or Ben Shimon breaks down how to translate meaning, protect emotional truth, and give audiences a reason to return.
From 3D packaging rights to sponsorship maps, M&A counsel Alexa Steinberg breaks down how founder-led brands protect their equity.
Steering enterprise prospects to smaller plans seems counterintuitive, but it doubled Anthropic’s pipeline opportunity rate.
Steering enterprise prospects to smaller plans seems counterintuitive, but it doubled Anthropic’s pipeline opportunity rate.
){kind=link}
