OpenAI’s New Social Video App Will Let You Deepfake Your Friends
OpenAI’s new social video app will let you deepfake your friends — and it might be the company’s boldest step into consumer entertainment yet. The app, called Sora, launched today for iPhone users in the US and Canada. Think TikTok, but with an AI twist: instead of duets, you can record short clips that others can remix into AI-generated deepfakes, all with your consent.
OpenAI is calling this a potential “ChatGPT moment for video generation.” For now, Sora is invite-only. Early users also receive four extra invites to share, adding to the exclusivity and hype. An Android version hasn’t been confirmed, but expansion to more regions is expected soon.
How The Sora App Works
Unlike traditional video apps, OpenAI’s new social video app will let you deepfake your friends directly within the feed. Users can grant permission for their likeness to appear in AI-generated videos, creating “cameos.” With OpenAI’s new Sora 2 video model, the person featured in the clip is treated as a “co-owner” of the result. That means they can delete the video or revoke access at any time — a safeguard against misuse.
Why OpenAI Thinks This Is Big
OpenAI executives pitched Sora as the next leap forward in creative AI. By combining social features with AI-powered video generation, the company is betting on viral adoption. Early comparisons to TikTok highlight how much the app leans into short-form entertainment, but with a twist only AI can deliver: instantly remixing real people into surreal, shareable content.
Who Can Use It Now
Currently, the app is available only in the US and Canada, but OpenAI plans to expand globally. Access is invite-only, making it feel like the early days of Gmail or Clubhouse. The limited rollout allows OpenAI to stress-test both the technology and its safeguards before opening the floodgates to millions of users.
Meta and Google have already pushed their own AI video tools, but OpenAI’s move adds a powerful social layer. With Sora 2 at the core, the app could spark an entirely new genre of user-generated content where friends aren’t just in the video — they’re co-creators.
Whether this becomes a playful TikTok alternative or a controversial tool for digital likenesses remains to be seen. But one thing is clear: OpenAI’s new social video app will let you deepfake your friends, and that could change how we think about video forever.
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