Apple’s Beats brand has officially teamed up with Nike to launch its first-ever hardware collaboration. The new Nike Powerbeats Pro 2 instantly grabs attention with its bold “Volt” color palette, featuring a matte black and Volt-speckled charging case. The inside of the lid is branded with Nike’s iconic “Just Do It” slogan, while the earbuds themselves carry dual logos—the Nike Swoosh on the right bud and the Beats “b” on the left. This collaboration blends the performance-driven legacy of Beats with Nike’s unmistakable design language.
For fans wondering if this is just a cosmetic refresh, the answer is no. While the design takes center stage, the earbuds retain all the features that made the Powerbeats Pro 2 a standout in 2025.
Despite the new Nike branding, these earbuds maintain the same high-performance features of the original Powerbeats Pro 2. The wraparound earhooks ensure a secure fit during intense workouts, making them ideal for athletes and casual users alike. Active Noise Cancelling (ANC) is paired with Transparency mode, letting you switch seamlessly between immersion in music and awareness of your surroundings.
Built-in heart rate monitoring adds a health-tracking edge, while the 45-hour battery life ensures long-lasting performance during workouts or travel. Charging is convenient through the Volt-speckled case, combining both style and function for users who value aesthetics and endurance.
To celebrate this launch, Beats has rolled out a new ad campaign featuring NBA superstar LeBron James and professional golfer Tom Kim. Both athletes have strong ties to sports culture and align with the performance ethos of Beats and Nike. The campaign emphasizes grit, style, and motivation, highlighting how the Nike Powerbeats Pro 2 are designed for people who push their limits—on the court, the course, or in everyday life.
“This isn't just a new colorway; it's a collision of two brands that define performance, culture, and sports,” said Chris Thorne, CMO of Beats. “By placing the Swoosh on our hardware for the first time, we're honoring the shared DNA of Beats and Nike—and celebrating ambassadors like LeBron James who embody both. It’s a tribute to the grit, style, and sound that push people to their limits.”
The Beats x Nike collaboration marks a milestone for both brands. For Beats, this is the first time its hardware carries the Swoosh, signaling a deeper alignment with athletic culture. For Nike, the partnership extends the brand’s influence beyond apparel and footwear into wearable audio technology, reinforcing its image as a lifestyle and performance innovator.
Consumers can expect more than just an eye-catching aesthetic. The collaboration reflects how technology, design, and sports culture can merge to create products that resonate with both tech enthusiasts and athletes. The combination of performance-driven features and iconic branding makes the Nike Powerbeats Pro 2 a statement piece for anyone serious about workouts—or making a style impact.
The Nike Powerbeats Pro 2 are available starting today, with limited stock in Volt colorways signaling a potential collector’s appeal. While prices align with the standard Powerbeats Pro 2, the addition of Nike branding and exclusive colors adds perceived value for fans of both brands. Early adopters and brand enthusiasts may want to act quickly to secure a pair, as limited-edition collaborations tend to sell out fast.

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