New Website Names and Shames Companies That Still Don’t Offer Passkeys to Users

A new website is calling out major companies that still don’t offer passkeys to users—naming and shaming brands like Instagram for ignoring the gold standard of account security. Passkeys are now widely considered the best way to protect accounts from hackers, yet one in four popular apps and services still don’t support them. This article explains what passkeys are, why they matter, and which companies are being called out.

What Are Passkeys and Why Are They the Gold Standard?

Passkeys are a modern replacement for passwords. Instead of typing a string of letters and numbers, you use your device’s built-in security—like a fingerprint, face scan, or PIN—to log in. This makes them much harder for hackers to steal or guess.

• More secure: Passkeys are unique for each site and can’t be reused or phished.
• Easier to use: No more forgetting or resetting passwords.
• Faster login: Just a quick biometric check, and you’re in.

Major tech players like Apple, Google, and Microsoft have already adopted passkeys. But many others are lagging behind.

The New Website That Names and Shames Non-Adopters

A new watchdog site has launched to publicly list companies that still don’t offer passkeys. The goal is to pressure these brands into prioritizing user security. According to the site, roughly 25% of top apps and services are missing this critical feature.

Which Companies Are Being Called Out?

Some of the biggest names on the list include:

• Instagram – despite being owned by Meta, which supports passkeys on Facebook.
• X (formerly Twitter) – still relies on traditional passwords.
• Netflix – no passkey support yet.
• Amazon – limited to password-based login.

These companies have millions of users, making the lack of passkeys a significant security gap.

Why Are Some Companies Still Not Offering Passkeys?

There are a few common reasons why companies haven’t adopted passkeys yet:

• Technical challenges: Integrating passkey support can require backend updates.
• Cost: Some smaller companies see it as an unnecessary expense.
• Lack of user demand: Many users don’t know what passkeys are, so companies deprioritize them.

However, security experts argue that the benefits far outweigh the costs. Passkeys reduce the risk of data breaches and improve user trust.

How to Check If a Service Supports Passkeys

You can easily check if your favorite apps and sites offer passkeys:

• Look for “passkey” or “security key” in the account settings.
• Visit the new watchdog website to see the full list.
• Search online for “[service name] passkey support.”

If a service you use doesn’t offer passkeys, consider reaching out to their customer support and asking about it. User demand can push companies to act faster.

What You Can Do to Stay Secure Right Now

While waiting for passkey adoption, you can still protect your accounts:

• Use a password manager to create and store strong, unique passwords.
• Enable two-factor authentication (2FA) wherever possible.
• Update your apps and devices regularly to get the latest security patches.

Passkeys are the future of online security. The sooner companies adopt them, the safer everyone will be.