Meta AI is entering a new era—one that could redefine how developers access the company’s most advanced models. Over the past year, searches for “Is Meta still open source?” and “Will Meta charge for AI?” have exploded, and now there’s finally a clearer answer. Meta is developing a next-generation system, code-named Avocado, and early reports suggest the company may put it behind a paywall, marking a sharp departure from its open-source messaging. For a company that once called open AI “the path forward,” this potential pivot is sparking new debate across the AI industry.
Bloomberg reports that Meta’s upcoming Avocado AI model could be commercialized, reflecting a more cautious and controlled approach. This follows the bumpy launch of Llama 4, which Meta promoted as open source—though the Open Source Initiative disagreed. Llama 4’s debut was marred by controversy, from benchmark manipulation accusations to the delayed release of its more ambitious “Behemoth” version. Instead of pushing ahead, Mark Zuckerberg abandoned the original plan, signaling a strategic reset.
Inside Meta, Llama 4’s troubles triggered extensive restructuring. After the rocky rollout, Zuckerberg ordered sweeping leadership changes across the AI division. The company has reportedly poured over $14 billion into partnerships and hiring to rebuild its roadmap. One of the most notable moves was bringing on former Scale AI CEO Alexandr Wang, along with a wave of elite researchers now grouped under Meta Superintelligence Labs. The clear message: Meta is treating AI supremacy as a top-tier priority.
In a July memo outlining Meta’s vision for “personal superintelligence,” Zuckerberg hinted that pure openness may no longer be sustainable. He wrote that Meta must be “careful about what we choose to open source” to mitigate safety risks—an unusually explicit shift in tone. Developers who relied on Meta’s open-weights approach are now bracing for change, especially as questions rise about how much access Avocado will offer. The company appears more comfortable deciding what remains public and what becomes proprietary.
Multiple reports detail how Zuckerberg is spending increasing time inside a small, high-security research wing at Meta headquarters nicknamed TBD Lab. The space is described as “siloed,” accessible to a tight group of high-level AI researchers working on Meta’s long-term models. The lab’s secrecy—and its proximity to Zuckerberg’s office—suggests that Meta sees Avocado and its successors as cornerstone technologies that must be tightly controlled.
Industry analysts say Meta’s shift mirrors a broader trend toward controlled AI ecosystems led by competitors like OpenAI, Google, and Anthropic. Those companies have benefited financially and strategically from keeping their most powerful models closed. If Meta decides to charge for Avocado, the move could level the playing field in terms of monetization—but also risks alienating developers who praised Meta’s once-open approach. For a company that leaned heavily on “responsible open source” messaging, the pivot poses new brand challenges.
As speculation builds, Meta’s AI roadmap looks increasingly commercial and less community-driven. Developers are watching closely for clarity—particularly around licensing, safety constraints, and model access. If Avocado launches behind a paywall, it could signal the end of an era for Meta’s open-source philosophy. Yet it may also bring the company more stability, fewer PR crises, and a clearer path toward long-term AI competitiveness.
For now, one thing is clear: Meta AI is evolving fast, and the decisions made inside TBD Lab will shape how open—or closed—the company becomes. Whether this shift strengthens Meta’s position or fractures its developer ecosystem will depend on how Avocado is released and how transparent the company chooses to be. Until then, the global AI community is watching—and waiting—for Meta’s next big move.
𝗦𝗲𝗺𝗮𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁, 𝗴𝗿𝗼𝘄, 𝗮𝗻𝗱 𝗳𝗶𝗻𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀.
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