Amazon’s Luna cloud gaming service is officially coming to Comcast and Rogers cable boxes, a move many users have been searching for as cloud gaming grows again in 2025. The update means Luna will now run on millions more devices, giving subscribers an easy way to stream games without consoles, extra hardware, or high-end PCs. For many households already using an Xfinity or Xumo Stream Box, this answers a big question: Can I play Luna on my cable box now? As of this week, the answer is yes.
Amazon confirmed that Luna will roll out starting Thursday on “eligible” X1 and Xfinity Xumo Stream Box models in the US, significantly widening the platform’s reach. In Canada, Rogers customers using the Xfinity Stream Box will also gain access. This expansion builds on Luna’s availability across browsers, Fire TV sticks, Fire tablets, and smart TVs from Samsung and LG. With cable boxes now added to the lineup, Luna is positioning itself as one of the most accessible cloud gaming services available today.
Bringing Luna to Comcast and Rogers isn’t just a convenience upgrade — it’s a major strategic play. Amazon says this move opens Luna to “millions” of new devices overnight, increasing visibility at a time when the company is trying to rebuild momentum around the service. The company relaunched Luna earlier this year with a sharper focus on casual, local multiplayer titles and friction-free accessibility. Being pre-installed or easily downloadable on cable boxes dramatically reduces user barriers and could help Luna gain traction after years of mixed adoption.
A key part of Luna’s relaunch is GameNight, Amazon’s new library of local multiplayer party games. Instead of needing controllers, players can simply use their smartphones — a feature that makes cable box integration even more appealing for families and casual gamers. One of the most talked-about titles stars an AI-powered “Judge Snoop Dogg,” which has already become a quirky highlight of Luna’s new era. The GameNight experience aligns well with living-room cable box setups, making the expansion feel like a natural fit.
Despite Luna’s renewed push, Amazon’s gaming division has been facing turbulence. Shortly after the revamped service launched, the company announced mass layoffs and “significant” restructuring across its gaming teams. As part of the changes, Amazon revealed it would be moving away from developing large-scale MMOs, narrowing its focus to more manageable, high-impact game experiences. Luna, with its lower development overhead and scalable infrastructure, now appears central to Amazon’s long-term gaming strategy.
Comcast and Rogers may not seem like obvious players in cloud gaming, but their cable boxes have quietly evolved into full-fledged streaming hubs. By welcoming services like Luna, they’re positioning themselves as gateways to gaming for users who may not own consoles or gaming PCs. This shift also reflects a broader trend: cloud gaming is increasingly blended into everyday home entertainment rather than living as a standalone service. With millions still relying on cable boxes for TV and streaming, Amazon is tapping into an overlooked but powerful market.
Luna’s expansion onto Comcast and Rogers hardware hints at Amazon’s renewed confidence in cloud gaming as the industry stabilizes. While past attempts from companies like Google struggled, Amazon is betting on ease of access and casual gameplay to win over mainstream audiences. By integrating with devices users already own, Luna reduces friction and introduces cloud gaming to households that may never have tried it before. As 2025 progresses, this strategy could help Amazon carve out its own lane in a competitive gaming landscape.
𝗦𝗲𝗺𝗮𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁, 𝗴𝗿𝗼𝘄, 𝗮𝗻𝗱 𝗳𝗶𝗻𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀.
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