CES 2026 in Las Vegas delivered one of the most unforgettable experiences for Star Wars fans this year. The Sphere, known for immersive concerts and film screenings, transformed its colossal Exosphere screen into a life-size Lego Death Star. This collaboration between Disney, Lucasfilm, Lego, and Sphere Studios brought Lego’s new Smart Play system to life in ways fans never imagined. Walking into the experience felt like stepping directly into a Star Wars scene — but the magic truly began outside.
I had the chance to pilot a partially brick-built Lego X-Wing, perfectly positioned in front of the Sphere. As I maneuvered through the Death Star trench, the massive screen projected every detail in stunning clarity, making the fantasy feel real. The combination of tactile Lego elements and digital visuals created a surreal mix of nostalgia and innovation. Moments like these demonstrate just how far immersive tech has come, especially when iconic franchises like Star Wars are involved.
Typically, the Sphere’s exterior is reserved for abstract visuals or eye-catching brand campaigns. CES 2026 flipped that script entirely. The collaboration with Lego and Disney turned the screen into a centerpiece for storytelling, showcasing an event no other venue has attempted. From a distance, the Sphere looked like a giant Lego Death Star, giving passersby a jaw-dropping visual spectacle while attendees inside engaged in the interactive X-Wing experience.
The event also highlighted Lego’s new Smart Play system, which blends physical bricks with digital interaction. By controlling the X-Wing while seeing the action on the Sphere’s screen, players experienced a seamless mix of real-world building and virtual adventure. It’s a bold step for Lego, bringing interactive storytelling to public spaces on an unprecedented scale. Fans could not only watch the action unfold but also become part of it, elevating the CES showcase beyond a typical tech demonstration.
For Star Wars enthusiasts, the Lego X-Wing trench run is more than a gimmick — it’s a dream realized. The combination of tactile Lego bricks, immersive digital screens, and iconic Star Wars design transported attendees into the galaxy far, far away. Even for those who weren’t die-hard fans, the spectacle was impossible to ignore, blending nostalgia, innovation, and sheer scale into a single, unforgettable moment.
The Sphere’s Lego takeover demonstrates the growing potential of combining interactive technology with beloved franchises. As venues continue to explore experiential entertainment, this CES moment may set a new benchmark. Fans and tech enthusiasts alike are left wondering what could come next — and whether any experience will top flying a Lego X-Wing through a life-size Death Star trench.
𝗦𝗲𝗺𝗮𝘀𝗼𝗰𝗶𝗮𝗹 𝗶𝘀 𝘄𝗵𝗲𝗿𝗲 𝗽𝗲𝗼𝗽𝗹𝗲 𝗰𝗼𝗻𝗻𝗲𝗰𝘁, 𝗴𝗿𝗼𝘄, 𝗮𝗻𝗱 𝗳𝗶𝗻𝗱 𝗼𝗽𝗽𝗼𝗿𝘁𝘂𝗻𝗶𝘁𝗶𝗲𝘀.
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