Pop Mart, the Beijing-based company behind the viral Labubu designer toys, has stirred curiosity after rumors suggested a partnership with Chinese smartphone maker Honor. Reports indicate the collaboration could bring Labubu-inspired designs to phones or accessories, but details remain scarce. While speculation has been rampant, Pop Mart has officially denied developing its own smartphones, focusing instead on its signature collectible toys.
Chinese media reports suggest Pop Mart and Honor are working on co-branded products, blending Pop Mart’s playful toy aesthetics with Honor’s mobile technology. Observers expect items like phone cases featuring Labubu characters or even limited-edition smartphones designed with Pop Mart’s signature style. Some insiders claim an official reveal could happen as soon as next week, though neither company has confirmed exact timelines.
Pop Mart’s Labubu toys have achieved international acclaim, largely thanks to the “blind box” model that surprises buyers with collectible figures. The designer toys gained massive popularity last year, making Labubu a household name among collectors worldwide. This new potential venture with Honor could mark the company’s first major foray into tech-adjacent products, expanding beyond its traditional toy offerings.
Honor, known for mid-range smartphones with innovative designs, is reportedly lending its hardware expertise to the partnership. While Pop Mart supplies the creative, whimsical elements, Honor’s involvement could ensure that any co-branded products meet functional and quality standards expected by consumers. This type of crossover isn’t unprecedented in China, where tech brands often collaborate with pop culture icons to create limited-edition products.
Despite the buzz, Pop Mart has firmly denied that it is planning to release its own phone. The company emphasizes that its core business remains designer toys and blind boxes, leaving smartphone development out of its current roadmap. This clarification came after media outlets speculated that Pop Mart might try to launch a standalone device in 2026.
Fans and collectors are already speculating about what this collaboration could look like. Social media discussions range from potential Labubu-themed phone cases to imaginative concepts where the toys themselves interact with mobile devices. While concrete information is limited, the partnership has certainly generated excitement in both the tech and designer toy communities.
Whether Pop Mart and Honor will release a physical product or a playful accessory line, this collaboration highlights how designer toys and tech are increasingly intersecting. The world will be watching closely for the official announcement, expected soon, to see how Labubu’s charm translates into the mobile tech space.


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