Kindle Ad Filtering Setting Helps Avoid NSFW Lock Screen Content
Tired of awkward or inappropriate book ads popping up on your Kindle’s lockscreen? The new kindle ad filtering setting might be the solution you’ve been waiting for. As part of the latest Kindle software update (version 5.18.3), Amazon now lets users of ad-supported Kindles filter out ads that may not be suitable for all audiences. This feature gives Kindle users more control over what shows up on their lock and home screens, especially when reading in public or around kids.
Kindle Ad Filtering Setting: What’s New in the Latest Update
The kindle ad filtering setting arrives alongside other improvements like enhanced line spacing and text layout tools. Available on Kindle Scribe, Kindle Colorsoft, and the 11th and 12th generation of Kindle and Paperwhite models, this update introduces two new controls under the "Your Account" section: “Filter ads” and “Personalized ads.” The first hides inappropriate ad content, while the second disables ads based on your reading or purchase history.
Why Kindle Ad Filtering Setting Matters to Readers
For years, Kindle users choosing the cheaper, ad-supported models had little say over what types of content appeared on their devices. These ads often reflected your Kindle usage — so if you read steamy romance novels, for example, your lockscreen could feature similar provocative book covers. With the new kindle ad filtering setting, readers can now minimize the chance of seeing NSFW ads while still enjoying the $20 discount that comes with ad-supported devices.
How to Enable Kindle Ad Filtering Setting
To activate the new kindle ad filtering setting, open your Kindle’s settings, go to “Your Account,” and toggle on “Filter ads.” To further reduce targeted content, you can also disable “Personalized ads.” Keep in mind that Amazon ultimately decides what’s considered “inappropriate,” and the filter isn’t foolproof. If unwanted ads continue, your final option is to pay the $20 fee to remove ads entirely from your Kindle. Either way, this new level of control is a win for Kindle users seeking a cleaner, more family-friendly experience.
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