iPhone 17 Prices Could Rise Monday, Rumor Claims

Apple could raise iPhone 17 prices as soon as Monday, August 10, according to a new rumor. The claim comes from Weibo leaker "Fixed Focus Digital," who said in a post yesterday that rumors are circulating about an iPhone 17 price change taking effect on August 10.

What the leaker said

Fixed Focus Digital was noncommittal about whether prices will actually move. However, the post claimed with more certainty that Apple has called off plans to raise production capacity on some lines from 15% to 30%. The post did not clarify which components or products that capacity change refers to.

Context: June price increases and iPhone 18 Pro timing

Apple raised prices on Macs, iPads, and most other devices in June, citing soaring memory and storage costs. The iPhone, Apple Watch, AirPods, Studio Display, and accessories were left untouched. Apple's next round of pricing changes is widely rumored to center on the iPhone 18 Pro.

Apple is expected to launch the iPhone 18 Pro, iPhone 18 Pro Max, and its first foldable iPhone next month, with the standard iPhone 18 and iPhone 18e not arriving until spring 2027. The iPhone 17 is set to remain Apple's mainstream option well into next year, which could give Apple sufficient reason to adjust its pricing independently of the new lineup.

Which iPhone 17 models could see a price increase?

If Apple does raise iPhone 17 prices this Monday, it remains to be seen whether the increase would apply across the whole lineup or only select models. The current U.S. prices are:

• iPhone 17e: $599
• iPhone 17: $799
• iPhone Air: $999
• iPhone 17 Pro: $1,099
• iPhone 17 Pro Max: $1,199

As with any rumor, these price changes have not been confirmed, and Apple has not commented on the possibility of an iPhone 17 price increase.