Instagram’s Adam Mosseri: If You Don’t Like AI, You Can Remove It From Your Feed

Instagram CEO Adam Mosseri Says Users Can Control AI Content in Their Feeds

Instagram head Adam Mosseri recently made a clear statement about artificial intelligence on the platform: if you don’t like AI-generated content, you can choose not to see it. In a video shared on Instagram, Mosseri addressed growing concerns about AI in social media, explaining that users have the power to control what appears in their feed. This blog post breaks down Mosseri’s message, how to manage AI content on Instagram, and what it means for your daily scrolling experience.

What Did Adam Mosseri Say About AI on Instagram?

In his video, Mosseri acknowledged that many users are frustrated with AI-generated posts, such as fake images, automated captions, or algorithm-driven suggestions. He stated, “If you don’t like AI, then you shouldn’t have it in your feed.” The Instagram CEO emphasized that the platform gives users tools to filter out AI content, including the ability to mark posts as “not interested” or adjust feed settings. Mosseri’s message is clear: Instagram wants to balance AI innovation with user control, ensuring people only see what they enjoy.

Why Is This Important for Instagram Users?

AI is everywhere on Instagram—from suggested Reels to photo filters. However, not everyone wants AI-driven recommendations. Mosseri’s statement highlights Instagram’s effort to respect user preferences. By giving users control, Instagram aims to reduce frustration and improve the overall experience. For example, if you keep seeing AI-generated art or automated memes, you can now take steps to remove them from your feed.

How to Manage AI Content on Instagram

If you want to reduce AI content on your feed, follow these simple steps:

• Mark posts as “Not Interested”: Long-press on any post you don’t like, then select “Not interested.” This tells Instagram to show you less of that type of content.
• Adjust your feed settings: Go to your profile, tap the three-line menu, select “Settings,” then “Feed preferences.” You can choose to see posts from accounts you follow only, or limit suggested content.
• Unfollow or mute accounts: If an account posts too much AI-generated content, unfollow or mute them to clean up your feed.
• Use the “Snooze” feature: Temporarily hide suggested posts for 30 days to reset your feed.

Tips for a Better Instagram Experience

To make your feed more enjoyable, focus on accounts that share real, human content. Engage with posts you love by liking and commenting—this trains the algorithm to show you more of what you want. Also, periodically review your “Following” list and remove accounts that no longer interest you. Remember, you are in control of your feed, not the AI.

What This Means for the Future of AI on Social Media

Mosseri’s comments reflect a broader trend in social media: companies are listening to user feedback about AI. As AI tools become more common, platforms like Instagram must balance automation with human choice. For now, Instagram offers clear options to opt out of AI content, but users need to take action. If you ignore these settings, the algorithm will continue to show you AI-generated posts based on your behavior.

Adam Mosseri’s message is empowering for Instagram users. You don’t have to accept AI content if you don’t like it. By using Instagram’s built-in controls, you can create a feed that feels personal and authentic. Whether you love AI or hate it, the choice is yours. So take a few minutes today to adjust your settings—your feed will thank you.