General Motors is ready to take luxury driving to a new level. GM says hands-free, eyes-off driving is coming to Escalade IQ in 2028, marking a major step forward for the automaker’s advanced driver-assistance ambitions. As its electric vehicle business faces new challenges, GM is betting big on automation, AI, and software to keep innovation alive.
GM’s Strategy Shifts Toward AI and Software
While GM scales back EV production, it’s doubling down on future-ready technologies. CEO Mary Barra confirmed that upcoming Cadillac and Chevrolet models will feature enhanced automation, AI-powered voice assistants, and software-defined systems. Barra called these advancements the foundation of “the next chapter of General Motors.”
The announcement follows GM’s reported $1.6 billion loss tied to its EV rollout, mainly due to the loss of the $7,500 federal EV tax credit. Yet, instead of pulling back, GM is repositioning itself around AI-driven experiences, betting that intelligent driving systems can restore its competitive edge.
Why Escalade IQ Is GM’s Flagship for Autonomous Driving
The Escalade IQ is poised to become GM’s first fully hands-free, eyes-off driving SUV. Building on its Super Cruise technology, the system will evolve into a next-generation platform capable of true automated navigation on approved roads by 2028.
Drivers will be able to relax, take their hands off the wheel, and let the car handle highway driving—an experience that blends cutting-edge sensors, real-time mapping, and AI decision-making. The goal: to make luxury driving effortless and safe.
AI and Robotics: The Heart of GM’s Next-Gen Vehicles
GM’s roadmap goes beyond just self-driving. The automaker plans to integrate robotics into manufacturing and maintenance, while AI assistants will personalize every driver’s experience. From adaptive infotainment systems to predictive vehicle diagnostics, the company envisions cars that learn and evolve over time.
Barra said this AI-led transformation is crucial for staying ahead of Chinese competitors, who are rapidly advancing in electric and autonomous vehicle technologies.
Balancing EV Setbacks With High-Tech Comebacks
Though GM’s EV segment has hit turbulence, the company is reframing its narrative around “smart mobility.” Hands-free and eyes-off driving represents a shift from pure electrification to total automation—a field where GM still leads thanks to its Cruise division and software ecosystem.
Experts believe that positioning the Escalade IQ as the first of GM’s vehicles to achieve eyes-off capability by 2028 could rejuvenate investor confidence and redefine the luxury EV market.
The Bigger Picture: GM’s Vision for Safer, Smarter Roads
GM’s long-term goal is a connected, zero-crash, zero-emission future. By combining AI, robotics, and software-defined vehicles, it aims to reduce human error on the road while maintaining comfort and control.
If GM delivers on its promise that hands-free, eyes-off driving is coming to Escalade IQ in 2028, it could set a new benchmark for American innovation in autonomous driving.
The future of driving isn’t just about electric—it’s about intelligent automation. GM’s Escalade IQ could redefine what luxury means in the age of autonomy, blending bold design with next-level technology.
By 2028, GM hopes drivers will not only enjoy smoother rides but also trust their vehicles like never before.
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