Launching right at the start of the NFL season may have been the perfect play. ESPN and Fox One net one million signups in under two weeks, proving that live sports are still the strongest driver of streaming growth. According to Antenna, a firm tracking the streaming industry, the two services racked up nearly a million subscribers in just 10 days — not even counting cable-linked or Disney+ bundle users.

ESPN leads the charge in new subscriptions

While Antenna didn’t break down the exact numbers, Front Office Sports reports that most of the new signups came from ESPN. With the NFL season underway, fans were eager for a cable-free way to stream live football.

Fox One also offers strong value, including access to Fox Sports, FS1, FS2, local Fox affiliates, plus Fox News and Fox Business. But for sports fans, the headline attraction is clear: live football streaming without the hassle of cable.

Can ESPN and Fox One sustain the momentum?

The milestone of one million signups in under two weeks is impressive, but retention will be the true test. Sports-heavy services often see spikes during football season, then face drop-offs once major games end.

Still, the timing couldn’t have been better. ESPN is priced at $29.99 a month, while Fox One costs $19.99. And starting October 2nd, Disney will bundle both for $39.99 per month — a strategy designed to lock subscribers in for the long haul.

The bigger picture: live sports as streaming’s ace card

In an era of subscription fatigue, this surge shows that live sports remain the ultimate growth engine for streaming. Entertainment content may be fragmented, but football continues to unify audiences — and they’re willing to pay for it.

Whether ESPN and Fox One can turn this early momentum into lasting growth will depend on how sticky sports fans are once the NFL season wraps up. For now, though, they’ve proven that sports-first streaming still has plenty of power.