Digital Foundry independence marks a shift in gaming journalism

Digital Foundry, long known as the gold standard in technical game analysis, is officially going independent. After years under the umbrella of larger media companies, the team behind Digital Foundry has taken full control of its content and direction. This change means the publication now answers only to its readers—not corporate shareholders. For fans who rely on DF for trusted breakdowns of console power, frame rates, and game performance, this is a bold move toward even greater transparency and integrity in video game reporting.

Why Digital Foundry’s independence matters to gamers

With the rise of influencer marketing and sponsored content, many gamers have grown skeptical of mainstream reviews. Digital Foundry’s independence ensures its analyses remain unbiased and rooted in technical facts, not advertising deals. From console comparisons to deep dives into game engines, DF has built a loyal following by keeping its content objective and data-driven. Now, freed from corporate ownership, it can double down on that mission—focusing on what gamers care about most: honest, in-depth performance testing.

How the buyout unfolded behind the scenes

This transition wasn’t a sudden leap. Founder Richard Leadbetter had held 50% of Digital Foundry since 2015, with the rest owned by a series of parent companies over the years. The final piece came into place when IGN agreed to sell its 50%—half to Leadbetter, and half to Rupert Loman, the original founder of Eurogamer. With this move, Digital Foundry's leadership is now entirely in the hands of experienced, passionate veterans who helped build the brand from the ground up.

The future of Digital Foundry under new ownership

Going forward, readers can expect the same high-quality analysis that made Digital Foundry a household name in gaming. The team of five plans to keep producing detailed reviews, technical breakdowns, and in-depth video content—with an even sharper focus on community and transparency. As the gaming world evolves with new consoles, cloud gaming, and AI-driven development, DF’s independent voice will be more valuable than ever. This isn’t just a new chapter for Digital Foundry—it’s a promise to stay grounded in what matters most: the truth behind the tech.