Create Free AI Videos With Bing’s New Sora Tool—No Subscription Needed
Looking to create AI-generated videos for free without paying for ChatGPT Plus? Microsoft has just made that possible with its new Bing Video Creator, a powerful text-to-video AI tool powered by OpenAI’s Sora model. This feature, now rolling out globally via the Bing mobile app, allows users to generate stunning, short-form vertical videos—all without a subscription. Whether you're a content creator, digital marketer, or just curious about AI video technology, this update delivers a fast and accessible way to bring your ideas to life using cutting-edge generative AI.
What Is Bing Video Creator and How Does It Work?
Bing Video Creator is a free AI video generator built into the Bing mobile app (for both Android and iPhone), and it harnesses the power of OpenAI's Sora model—an advanced AI text-to-video technology. Previously available only to ChatGPT Plus subscribers at $20/month, Sora now becomes widely accessible to anyone through Bing, without the paywall.
To get started, simply open the Bing app and tap the Video Creator option in the menu—or type your video idea directly into the Bing search bar. You can generate clips in seconds using “Fast Mode,” or opt for the “Standard” (free) speed. Each user gets 10 free Fast generations, after which additional Fast clips can be unlocked using Microsoft Rewards points—making this not only cost-effective but also ad-revenue optimized.
Key Features of Bing’s Free AI Video Tool
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Completely free to use — No ChatGPT Plus required
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Generates 5-second vertical videos (9:16) — Optimized for mobile and social media
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Coming soon — Desktop and 16:9 landscape support
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Custom input prompts — Turn text into AI-generated video in seconds
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Save, download, or share your videos across platforms
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Queue up to 3 video requests at a time
This opens up new creative possibilities for influencers, digital advertisers, educators, and everyday users looking to add visual content to their online presence. Plus, with the rise of short-form content on platforms like YouTube Shorts, Instagram Reels, and TikTok, this tool is ideal for creating quick, engaging visuals on demand.
AI Video Creation Just Got Easier (and Cheaper)
Microsoft’s approach to democratizing AI tools shows in its commitment to accessibility. According to Microsoft, “Bing Video Creator represents our efforts to make creativity effortless and accessible.” While the output might not rival Google’s Veo 3 in realism just yet, the Sora model's performance still stands out—especially considering it's available for free.
Early demo videos include an otter chef and a sweeping hamster, showing Sora’s playful, slightly cartoonish visual style. While some animations still feel a bit stiff, this rollout provides a much more realistic look at the tool’s current capabilities than the overly-polished teaser clips OpenAI previously released.
How To Access Bing Video Creator
Here’s how to try it out:
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Download or update the Bing app (Android or iOS)
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Open the app and tap on Video Creator in the bottom-right menu
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Type a detailed description of what you want to generate
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Choose Standard (free) or Fast (faster rendering using rewards points)
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Wait for a notification once your video is ready
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Download or share it across platforms
Note: The tool is currently available in most regions, excluding China and Russia.
Why This Matters for Creators and Marketers
With the rise of AI-generated content, video marketing, and short-form storytelling, tools like Bing Video Creator offer significant value for creators on a budget. And with no upfront cost, marketers can experiment with AI video ads, promotional visuals, and animated content like technology, digital marketing, online education, and software tools.
Pair that with Microsoft Rewards and zero subscription fees, and you’ve got one of the most cost-effective AI tools available today—perfect for content creators who want to maximize ROI without sacrificing creativity.
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