Starting next year, streamers like Netflix, YouTube, and Prime Video will have to quiet down their ads. California bans noisy ads on Netflix, YouTube, and other streaming services under a new law that ensures commercials can’t blast louder than the show or movie being watched.
A New Law To Protect Viewers’ Ears
Signed by Governor Gavin Newsom, Senate Bill 576 takes effect in July 2026, requiring streaming ads to air at the same volume level as the content they accompany. This means no more sudden jumps in loudness when an ad starts in the middle of your binge session.
The bill was introduced by California state senator Tom Umberg earlier this year after a staffer complained that loud streaming ads were waking up his newborn. Umberg said the legislation was inspired by “every exhausted parent who’s finally gotten a baby to sleep, only to have a blaring streaming ad undo all that hard work.”
Modeled After The Federal CALM Act
California’s new law mirrors the Commercial Advertisement Loudness Mitigation (CALM) Act, a federal rule that already limits TV ad volumes. However, the CALM Act doesn’t apply to streaming platforms — until now.
By extending similar standards to streamers like Netflix, Hulu, and YouTube, California aims to close a major loophole and create a quieter, more consistent experience for digital viewers.
Could This Set A National Standard?
Given California’s strong influence on U.S. media regulations, this move might encourage other states — or even the federal government — to follow suit.
“We heard Californians loud and clear, and what’s clear is that they don’t want commercials any louder than their shows,” Governor Newsom said. “By signing SB 576, California is dialing down this inconvenience across streaming platforms that had previously escaped federal regulation.”
Why This Matters For Viewers And Advertisers
For viewers, the new rule promises a smoother and less irritating streaming experience. No more sudden blasts during ad breaks while watching your favorite series.
For advertisers, it means a shift toward better user experience over attention-grabbing volume spikes. Brands will have to rely on creativity and storytelling instead of noise to make an impact.
As California bans noisy ads on Netflix, YouTube, and other streaming services, it’s taking another step toward regulating digital platforms with the same care as traditional media. Whether this change spreads nationally or not, one thing’s clear: the era of blaring streaming commercials may finally be over.
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