Why Apple TV Wants to Go Big
Apple TV wants to go big as the tech giant seeks to turn its streaming service from a niche prestige platform into a mainstream contender. While critically acclaimed films like CODA and original series have earned awards, Apple TV still trails competitors like Netflix and Disney+ in viewership and library size. The focus now is on expanding its original content and attracting a wider audience without compromising the high-quality production Apple is known for.
How Apple TV Plans to Go Big
Apple TV wants to go big by investing in premium sci-fi, drama, and exclusive originals that viewers can’t find anywhere else. Unlike other streamers, Apple avoids spending on licensed hits, instead doubling down on content that reinforces its brand. With bigger budgets, high-profile talent, and more marketing campaigns, Apple aims to shift from being a boutique streaming service to a must-have platform for households.
Can Apple TV Compete with Netflix and Disney+?
Apple TV wants to go big, but the challenge lies in competing with streaming giants that dominate both volume and global reach. While its focus on prestige content attracts critics and loyal fans, Apple must increase its output and broaden genres to draw mass audiences. If successful, Apple TV could finally secure a meaningful slice of the competitive streaming market.
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