Apple’s Plan for AI Siri Powered by OpenAI
Apple is reportedly exploring a major upgrade for Siri by potentially using third-party AI models. According to Bloomberg, the company is in talks with OpenAI and Anthropic to power an AI Siri powered by OpenAI or Claude. This comes as Apple pushes to keep up with rivals like Google and Samsung in the AI race. The move could reshape how Siri handles everyday requests, from scheduling to answering questions, by integrating large language model (LLM) tech that rivals ChatGPT and Claude.
Why Apple May Rely on OpenAI or Anthropic
Apple has faced internal challenges revamping Siri. After missing its AI goals earlier this year, Apple reassigned Vision Pro chief Mike Rockwell to lead the AI and Siri teams. Under his leadership, Apple began testing Claude, ChatGPT, and Gemini against its in-house models. So far, Anthropic’s Claude has shown the most promise. This trial-and-error phase suggests Apple is serious about building a competitive AI assistant, even if that means outsourcing intelligence to a trusted AI partner.
The Bigger Picture: AI Assistants in Smartphones
While Google integrates Gemini into Android and Samsung uses Google's AI, Apple has been cautious. However, its recent interest in OpenAI and Anthropic signals a strategic shift. Apple is also rumored to have considered acquiring Perplexity, a rising AI-powered search startup. If Apple moves forward with third-party AI, AI Siri powered by OpenAI could become a direct rival to Google Assistant and Samsung’s Galaxy AI features—bringing smarter, more conversational capabilities to future iPhones.
What to Expect from the New AI Siri
Although Siri’s AI overhaul was largely absent from WWDC 2025, Apple confirmed that it’s still refining the technology. A Siri powered by OpenAI or Claude could drastically improve response quality and context awareness. However, integration is still in early testing stages, and Apple may stick with its in-house model if it improves. Either way, the push for a more advanced AI Siri shows Apple is no longer content playing catch-up in the generative AI era.
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