Meta’s Muse AI App Tops 10 Million U.S. Downloads

Muse surpasses 10 million U.S. downloads Meta’s AI companion Muse has surpassed 10 million downloads in the United States in its first 40 days, a rapid start for the app. The milestone places Muse among an exclusive group of apps that includes Threads, according to the available figures. Reaching more than 10 million U.S. downloads in just over a month gives Muse a substantial early audience and marks a notable first phase of its rollout. The download total measures how many times the app has been downloaded, rather than how many people continue to use it. Still, it shows that Muse has attracted considerable initial interest. Separate data points to another encouraging signal for Meta: Muse is retaining users at higher rates than its AI rivals. That suggests the app’s early performance is not limited to downloads alone, though the figures shared so far do not provide further detail about retention or longer-term use. Together, the first 40 days’ download count and the reported retention advantage offer an early snapshot of Muse’s reception. They establish a strong start, while leaving the app’s longer-term trajectory to be seen. A rare milestone among apps Muse’s first 40 days have put it in an exclusive group of apps: those that have reached 10 million U.S. downloads. Threads is among the apps in that group, giving the comparison a notable point of reference. The milestone underscores how quickly Muse has attracted attention since its launch, with the app crossing the 10 million mark in the United States in less than six weeks. That places Muse’s early download performance in company with a select set of apps, rather than making it an ordinary launch. The comparison is limited to the milestone itself: both Muse and Threads are included among apps that have reached 10 million U.S. downloads. The figure provides a snapshot of Muse’s initial reach, but downloads alone do not show how many people continue to use an app after installing it. Separate data on retention offers another measure of Muse’s early performance, and suggests the downloads are only part of the picture. Muse retains users better than AI rivals Download totals show how quickly Muse has spread, but new data points to another measure of its early performance: user retention. Muse is retaining users at higher rates than its AI rivals, suggesting that more of the people who try the app are continuing to use it. The available figures establish a comparative advantage, though they do not specify the exact retention rates or how large the gap is. That distinction matters when assessing an app’s momentum. A fast start can bring in a large audience, while retention indicates whether users keep coming back after installing it. Muse’s reported edge therefore adds context to its rapid arrival in the U.S. market: its early story is not limited to downloads. The data also suggests that, among AI apps, Muse is holding on to users more effectively than competing services. The finding remains an early snapshot, rather than a complete account of long-term engagement. Still, it offers a notable signal alongside Muse’s first 40 days of download growth: the app is attracting users and, according to the new data, retaining them at higher rates than its AI rivals. What the early figures show Muse’s early performance stands out on two measures: how quickly it has attracted downloads and how well it has kept users. The AI companion surpassed 10 million U.S. downloads in its first 40 days, a rapid start that places it among an exclusive group of apps that includes Threads. That figure offers an early indication of the scale of Muse’s reach in the United States, though downloads alone do not show whether people continue using an app after installing it. Retention provides a second measure. New data shows that Muse is retaining users at higher rates than its AI rivals. Taken together, the download milestone and stronger retention suggest that Muse has both drawn a large initial audience and kept users more effectively than competing AI apps. These are early indicators, not a complete picture of the app’s longer-term performance, but they point to momentum on both acquisition and continued use. The contrast matters: strong download growth shows how quickly an app can attract attention, while retention gives a signal of whether users stay. Muse’s figures are notable because they are positive on both measures.