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The Digital Marketing Officer will be responsible for helping the Bank execute its digitalcommunications strategy in line with the defined growth objectives of the organization. The roleholder is expected to be a communications all-rounder, with experience in producing a varietyof digital content from social media posts, to thought leadership pape...
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The Digital Marketing Officer will be responsible for helping the Bank execute its digitalcommunications strategy in line with the defined growth objectives of the organization. The roleholder is expected to be a communications all-rounder, with experience in producing a varietyof digital content from social media posts, to thought leadership papers, to product informationdocuments. With oversight from Digital Marketing Manager, the role-holder will be responsible in developingthe online brand voice for all aspects of Bank’s social and online presence.In addition to writing, editing, and proofreading site content, this person will also work closelywith the technical team to maintain site standards with regards to new development. The roleholder will have strong ability to source and curate content, recognize and negotiate dealswith like-minded brands and maintain good relationships with internal customers and suppliers. In addition, the role-holder will ensure that the bank builds brand awareness through onlineparticipation, moderation of consumer queries, social listening, cultivating leads and essentiallybeing the overall custodian of executing an aligned content calendar in support of thecorporate brand and BU initiatives driving various products and services. JD-Digital-Marketing-OfficerDownload
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