The Digital Marketing Officer will be responsible for helping the Bank execute its digital
communications strategy in line with the defined growth objectives of the organization. The role
holder is expected to be a communications all-rounder, with experience in producing a variety
of digital content from social media posts, to thought leadership papers, to product information
documents.
With oversight from Digital Marketing Manager, the role-holder will be responsible in developing
the online brand voice for all aspects of Bank’s social and online presence.
In addition to writing, editing, and proofreading site content, this person will also work closely
with the technical team to maintain site standards with regards to new development. The role
holder will have strong ability to source and curate content, recognize and negotiate deals
with like-minded brands and maintain good relationships with internal customers and suppliers.
In addition, the role-holder will ensure that the bank builds brand awareness through online
participation, moderation of consumer queries, social listening, cultivating leads and essentially
being the overall custodian of executing an aligned content calendar in support of the
corporate brand and BU initiatives driving various products and services.
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