Ann Gicheru

Sales Account Manager

ShipShap Kenya

2025 - 2026

Managed a portfolio of enterprise customer accounts, serving as the primary commercial point of contact and owning the full account lifecycle from onboarding through renewal. Monitored KPIs and SLAs on an ongoing basis, producing regular performance reports and identifying trends to inform proactive client management decisions. Conducted structured business reviews with key clients, translating data insights into actionable growth recommendations. Drove upselling and contract renewal initiatives, contributing to revenue retention and portfolio expansion. Coordinated with internal cross-functional teams including operations, product, and finance to ensure seamless service delivery and resolution of client issues.

Key Account Manager – Home Category

Jumia Kenya

2024 - 2025

Kenya

Managed a portfolio of strategic vendor accounts in the Home category, overseeing commercial agreements and driving joint business outcomes. Developed and executed Joint Business Plans (JBPs) in partnership with vendors, aligning commercial targets with promotional and category growth strategies. Analysed sales performance, operational KPIs, and market data to identify growth opportunities and course‑correct underperforming accounts. Led the planning and execution of major promotional campaigns, coordinating across merchandising, marketing, and operations teams. Built and maintained senior‑level stakeholder relationships with vendor leadership, acting as a trusted commercial partner.

Key Account Manager – Kids & Baby

Jumia Kenya

2024 - 2024

Kenya

Managed vendor relationships across the Kids & Baby category, monitoring account health and identifying opportunities to grow category contribution. Optimised assortment breadth and depth in collaboration with vendors, improving category availability and customer experience metrics. Monitored KPIs and implemented corrective action plans for underperforming vendors to improve SLA adherence and commercial performance. Executed category campaigns end‑to‑end, driving incremental traffic and revenue within the category.

Junior Key Account Manager

Jumia Kenya

2023 - 2023

Kenya

Supported a portfolio of strategic vendor accounts, assisting in day‑to‑day commercial relationship management and issue resolution. Contributed to vendor onboarding processes, ensuring new partners met platform standards and were set up for commercial success. Assisted in pricing reviews and assortment planning discussions, providing analytical support to the Key Account Management team. Participated in the planning and execution of commercial campaigns, coordinating vendor participation and tracking performance outcomes.

Pricing Analyst

Jumia Kenya

2019 - 2023

Kenya

Conducted ongoing competitor benchmarking and market price analysis across multiple product categories to ensure Jumia's pricing competitiveness. Produced regular pricing and performance reports for internal stakeholders, supporting commercial decision‑making at category and leadership level. Performed in‑depth market analysis to identify pricing trends, demand shifts, and opportunities for margin improvement. Built and maintained advanced Excel reporting models used by the commercial team for pricing strategy and performance tracking.

Office Administrator

Bond Autos

2015 - 2018

Kenya

Managed administrative operations including invoicing, inventory records, and daily correspondence, ensuring smooth office functioning. Delivered high standards of customer service, handling client queries and building foundational relationship management skills.