About Me
An innovative, customer-centred Marketing and Communications Leader with multi-industry [IT, Telecommunications, & Financial Services] expertise in formulating and executing Business-to-Business [B2B], product launch, and consumer marketing strategies / campaigns spanning over 2 decades; Jackie Kanja is recognised as a trusted advisor and certified Digital Marketer. Retaining a proven profile as an all-round marketer steering creative ideation, she has successfully increased brand recognition, improved target audience engagement, established lead generation pipelines, identified new market / revenue stream opportunities, and strengthened brand position to deliver quantifiable business impact.
Conceptualising integrated marketing programmes, with particular strength in demand generation and acceleration; Jackie oversaw the end-to-end marketing functions at SAP Africa. Most recently serving in a dual capacity as the Head of Marketing: Sub-Sahara Africa and Sustainability Champion for Africa, she drove the implementation of marketing strategies / digital transformation solutions to generate leads and facilitated the management of environmental sustainability initiatives. A charismatic leader, she guided high-performance teams through: Strategy Development | Brand Communication & Building | Marketing & Advertising Channels | Promotions & Events | Social Media Engagement | Market Analysis & Reporting | Budget & ROI Management | Relationship Management. Leveraging an acuity for market intelligence has afforded her great skills assessing current / future needs and capitalising on prospects to support profitable and sustainable business growth.
Having been at the helm of various marketing activities, she has accumulated specialised knowledge and subject matter expertise in environmental sustainability and circular economy solutions. With the tenacity to fluently shift between the functions of strategy development and hands-on implementation, Jackie is an out-of-the-box thinker, with experience in guiding organisations in minimising environmental impact [including water, waste, carbon emissions, biodiversity, etc.] through optimal resource utilisation. With refined communication and interpersonal capabilities and a flair for building strong relationships with key internal / external stakeholders; she confidently interacts with and influences individuals across all organisational levels.
